Tucan

Campaign
Agency Network: 
Published/Aired: 
December 2011
Like
22
Views
8969
Faber-Castell:  Tucan

Description

Print advertisement created by Inbrax, Chile for Faber-Castell, within the category: Office Equipment.

Caption

22% of the Amazon rainforest has disappeared. 78% of toucans too. We want you 100% compromised with the planet.

Advertising Agency: Inbrax, Chile
Creative Directors: Daslav Maslov, Cristián Toffolo, Pancho González
Executive Creative Director: Pancho González
Art Directors: Daslav Maslov, Cristián Toffolo
Copywriter: Pancho González
Account Director: Carolina Pinheiro
Client Team Director: Claudio Aguilar
Illustrator: Mauricio Ahumada
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Highest Rated

morse's picture

Cool art, but something is wrong with the copy.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Baelin's picture

Compromised? Not exactly a word I'd ever use for this situation given its strong negative connotation.

Baelin
Activity Score 273
Copywriter
morse's picture

Cool art, but something is wrong with the copy.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

I agree with you morse.

kleenex
Activity Score 58777
Web Designer/Developer
Queldin's picture

I think there is something wrong with translation not the copy

Queldin
Activity Score 29
hmaffia's picture

Yes. They meant "engaged", not "compromised".

hmaffia
Activity Score 744
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

iambusy's picture

bad art...

iambusy
Activity Score 2219
Copywriter |

busy.

andylefty's picture

Like the approach. Very different.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
Hadrons's picture

The concept and art are good, they need to use more powerful/motivational words to be poignant

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Nike Diesel's picture

So they want me to draw more toucans!?! I'm not feeling the message here.

Nike Diesel
Activity Score 13708
Art Director
marano's picture

Looks more like 15% of a toucan. That's besides the point though. Concept=good. Copy

marano
Activity Score 348
Graphic Designer
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