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The Scream

Campaign
Agency Network: 
Published/Aired: 
April 2012
Faber-Castell:  The Scream

Description

To promote Faber-Castell's top-of-the-line range of "Artist Color Pencils", we re-created well-known masterpieces such as Vincent Van Gogh's "Terrace Cafe at Night" and Edvard Munch's "The Scream" using thousands of color pencils as the medium itself.

Print advertisement created by Ogilvy, Singapore for Faber-Castell, within the category: Office Equipment.

Advertising Agency: Ogilvy & Mather, Singapore
Chief Creative Officer: Steve Back
Creative Directors: Troy Lim, Jon Loke
Art Directors: David Stevanov, Kairong Ku, Si Hui Heng, Jon Loke
Copywriters: Adeline Siow, Troy Lim
Illustrators: Dash Kadam, Inessa Loh, Loh Yi Qi, Danny Ong, Alicia Tan, Joycie Koor, Brandon Sim
Photographers: Jimmy Fok, Calibre Pictures

Account Managers: Shirley Tay, Ng Hui Min
Retoucher: Lay Leng
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kleenex's picture

Cool even if this is supposed to look like the Sherwin-Williams paint company ads.

kleenex
Activity Score 56041
Web Designer/Developer
chuckieT's picture

Good thing they managed to work another product shot into the logo, otherwise there wouldn't be enough product in this ad.

chuckieT
Activity Score 680
Creative
phoamcor's picture

Maybe you could make a picture of a coffin out of the pencils and then put this idea in it since it's been beaten to death a million times

phoamcor
Activity Score 1284
elyoshiro's picture

ivan what's wrong with this guy kjsoifoi?

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

salil.sharma's picture

Mind Blowing
Rocking Design
awesome concept

salil.sharma
Activity Score 2487
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Hadrons's picture

I am tired looking at ads using well known (beat to death) art, to promote their whatever.

Where is the creativity people?!

They seemed to forget David Ogilvy motto.

Hadrons
Activity Score 6044

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

picopalqlea's picture

ik

picopalqlea
Activity Score 999
alausa's picture
alausa
Activity Score 1420
Creative Director at Noah's Ark
killazol1's picture

i'm bored. sorry guys but one more time we have the product that creates something etc etc etc etc. where is the creativity. i agree with Hadrons

killazol1
Activity Score 354
onepointer's picture

very very good job.. I like..

onepointer
Activity Score 13
Graphic Designer at Jeddah - KSA
Nike Diesel's picture

Very, very bad. You shouldn't like it.

Nike Diesel
Activity Score 13714
Art Director
MicheleVirgilio's picture

nice ad

MicheleVirgilio
Activity Score 2617
10pencils's picture

Uhh,,,yeah, well...um...no.

10pencils
Activity Score 148
Copywriter at Noah's Ark, Lagos, Nigeria
Design Central's picture

They are just intending to use the publicity.

Design Central
Activity Score 364
m-adman's picture

Nice art

m-adman
Activity Score 185
Fernando Montero's picture

Man, i'm getting tired of this.

Fernando Montero
Activity Score 121
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