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Philosophy

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Ogilvy, Thailand for Faber-Castell, within the category: Office Equipment.

Advertising Agency: OgilvyOne Worldwide Bangkok, Thailand
Executive Creative Director: Saharath Sawadatikom
Art Director: Anuwat Nitipanont
Photographer: Bordin Sangnak
Retoucher: Phurin Phongchokdeelerto
Copywriter: Piyanart Thamawatana
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chen115chen's picture

it can make the book thiner???

chen115chen
Activity Score 164
Other at tongji university |

one day ......C(0.0)D

was's picture

I love this one, smart ads

was
Activity Score 7
junya's picture

Very interesting. good job

junya
Activity Score 7
philippertl's picture

Really clever, and I like the side blow on philosophy! :-)

ILLUSTRATION / DESIGN www.philippertl.co.uk

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

Greg1's picture

Good point.
Cool campaign.

Greg1
Activity Score 9
Enas's picture

any body explain ?????

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

ultraboon222's picture

The Highlight marker makes it unnecessary to have the whole book. Just one page's worth of the most important information. Man! I love Thailand's work!

ultraboon222
Activity Score 220
Art Director |

Too many cooks in the kitchen....

FlyingDogs's picture

Very, very good.

-----------------------------------------
http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/

FlyingDogs
Activity Score 968
Copywriter
wiseguy's picture

Great xecution!!!

wiseguy
Activity Score 18
Creative Director
mrtalented's picture

'don't judge the book by its cover.' this campaign indicates us to do the opposite? then the product benefit is not properly protrayed.

mrtalented
Activity Score 2171
Creative Director
kant's picture

Un insulto a la madre de todas las ciencias. Si pretenden reducirla a solo un par de páginas, verdaderamente jamás leyeron, menos aún, la comprendieron.
Pulgares abajo, boys!

kant
Activity Score 130
Copywriter
M471U5's picture

todo lo que lees es resumen de lo que realmente se escribió amigo KANT. saludos.

M471U5
Activity Score 4
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