Hourglass

Agency Network: 
Published/Aired: 
March 2012
Faber-Castell:  Hourglass
Faber-Castell Print Ad -  Hourglass

Description

Print advertisement created by Full Jazz, Brazil for Faber-Castell, within the category: House, Garden.

Caption

Ecolápis with max resistant tip. A pencil made to last much longer.

Advertising Agency: Full Jazz Propaganda, São Paulo, Brazil
Creative Directors: Bartholomeu Cruz, Luiz Lobo, Márcio Flávio
Art Director: Beto Baraldi
Copywriter: Fábio Leite
Photographer: Alan Vecchi
Log in to post comments

Highest Rated

faceyon's picture

Love it

faceyon
Activity Score 115
Art Director at DDB lagos |

teach me.

Peter Frank's picture

Cool 80's ad.

Peter Frank
Activity Score 532
stevel's picture

ha! concur.

stevel
Activity Score 423
Nike Diesel's picture

+1

Nike Diesel
Activity Score 13708
Art Director
chuckieT's picture

Visual puns may not be a new formula, but this is still a really good one – and the image is nice.

chuckieT
Activity Score 680
Creative
giloponte's picture

works for me. Good execution.

giloponte
Activity Score 4
Photographer at Freelancer
Wordfruit's picture

I'm not sure I get it...

Is it supposed to be an egg timer?

If it is, I'm not sure it's clear enough.

Or is the visual about the resistant tip?

And is 'last longer' the best sell?

Wouldn't an illustrator or an artist value the quality of the line the pencil produces before the amount of time the pencil lasts?

I don't know -- maybe 'last longer' is a better sell.

Wordfruit
Activity Score 1023
kleenex's picture

i do not think it will the sell the product,

kleenex
Activity Score 58777
Web Designer/Developer
faceyon's picture

Love it

faceyon
Activity Score 115
Art Director at DDB lagos |

teach me.

faceyon's picture

@ Wordfruit Its an hour glass(represents time), hence lasts long.

faceyon
Activity Score 115
Art Director at DDB lagos |

teach me.

Advertisement
Featured Content

Latest Collections

Advertisement