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Bikini

Campaign
Agency Network: 
Published/Aired: 
August 2006
Faber-Castell:  Bikini

Description

Print advertisement created by Full Jazz, Brazil for Faber-Castell, within the category: Office Equipment.

Caption

Ideas appear with pencil and eraser

Advertising Agency: Full Jazz, São Paulo, Brazil
Creative Directors: Luiz Lobo, Paula Junqueira
Art director: Henrique Mattos
Copywriters: Paula Junqueira, Fabiano Soares
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Pab's picture

Ideas appear with pencil and as it appears on the ads, you make them better with erasers. Great stuff...trial by error is the very cornerstone of all human creations...however they can get colse to perfection if the erasers were also Faber Castell...Kudos anyways.

Pab
popdistortion's picture

Well, then they are close to perfection. The erasers are from Faber Castell.

popdistortion
Activity Score 1592
whitespace's picture

I get the idea... but somehow they manage to make it extremely boring.

whitespace
Activity Score 1953
Creative Director
Guest's picture

if pab is correct, then this campaign ROCKS

Guest
Daguito's picture

He's correct. The eraser is from Faber_Castell.

GREAT WORK!

Daguito
Mtl Dave's picture

Brilliant.

Mtl Dave
Activity Score 274
Other
Kiwanee's picture

I love the idea ... the erasures leading to an improvement or giving rise to new ideas, but I have a pretty basic question/problem with it:

Why would the artist RE-DRAW the item to erase it? Wouldn't s/he just redraw it with the new vision? Or erase on the original sketch? Would the ad have worked just as effectively if the eraser was erasing a good portion of the original, but leaving enough to get the concept that the artist is erasing and improving upon the idea?

Kiwanee
Activity Score 4
Other
Vibecommotion's picture

Lovely lovely!!!

Vibecommotion
Activity Score 44
Art Director
Trip's picture

Very Clever

Trip
Activity Score 18
Creative Director
mockingbird's picture

this campaign is brilliant.

mockingbird
Activity Score 238
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