Advertisement

Soup

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by Leo Burnett, Singapore for Fab Perfect, within the category: House, Garden.

Caption

Makes stains look harmless.

Advertising Agency: Leo Burnett Singapore
Executive Creative Director: Chris Chiu
Creatives: Victor Ng, Jon Loke
Log in or register to post comments

Highest Rated

ibeg2differ's picture

This is a really nice ad. I just wish people stop philosophing. It's a damn detergent with one known purpose : Taking stains out of clothes!
What are they expecting?

ibeg2differ
Activity Score 420
tanmay's picture

Isn't it the exact same idea as the one that won cannes last year? I think the idea's pretty much the same.

tanmay
Activity Score 91
Salet's picture

I would have pushed for just, "Make stains harmless." but that's nit picking. Good work.

Salet
Activity Score 288
Copywriter
vidya.shankaran's picture

yeah i agree with you!
Otherwise a good campaign

vidya.shankaran
Activity Score 724
jiahsisco's picture

Getting stains out of clothes is a claim across the board with detergent. Differentiate.

jiahsisco
Activity Score 246
Media Drink |

Jiah Sisco
www.mediadrink.com

musback's picture

I like this idea! don't care if its a duplicate :-D
its the first time i see it.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.blogspot.com

musback
Activity Score 355
Art Director |

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.wordpress.com is looking for a job!

vinh than market's picture

Been done, recycled.

vinh than market
Activity Score 16
Hongkong
john doe's picture

stains, stains, stains... again and again.
anyway not bad. but absolutely no need for the copy.

john doe
Activity Score 1571
Art Director
rebelscum's picture

What else you gunna talk about? Besides stains and scent, what is there? It's a luandry detergent. It has 2 jobs: Make clothes not dirty. Make clothes not smell bad.

Eat. Swim. Make little sharks. It's a pretty focussed product.

I do agree a new twist is needed. At least it's not china patterns on fabric. Weird.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

john doe's picture

i dont know this detergent. but usually some can do more... keep fabric fresh and new looking. or soft. or it preserves color / is not bleeching...
ok. someone can still try to win with that turing-staines-issue.
for that matter at least the art direction is pretty good.

john doe
Activity Score 1571
Art Director
j2mango's picture

the soup is so gross

j2mango
Activity Score 534
Other
ibeg2differ's picture

This is a really nice ad. I just wish people stop philosophing. It's a damn detergent with one known purpose : Taking stains out of clothes!
What are they expecting?

ibeg2differ
Activity Score 420
tanmay's picture

Umm, asking me to f*ck off is really not going to make this a great ad. Fact of the matter is that the proposition of turning stains back into cloth or having the cause of the stain look like your cloth has been done.

In fact, McinnCr, if you think really REALLY hard I think you'll see the similarity.

tanmay
Activity Score 91
R. Rinaldi's picture

Sorry

R. Rinaldi
Activity Score 686
Singapore
yun siang orangutan's picture

Idea is done.

yun siang orangutan
Activity Score 298
Singapore
Calibarak's picture

Done, done, done

Calibarak
Activity Score 302
Advertisement