Agency Network: 
Published/Aired: 
September 2008
f22 Photography:  Arm

Description

Print advertisement created by Block, Australia for f22 Photography, within the category: Media.

Advertising Agency: Block, Perth, Australia
Creative Director / Copywriter: Mark Braddock
Art Director: Ben Wright
Photographer: Craig Kinder
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DengueFever's picture

It changes to have something ironic like this. I don't know about the efficiency but I like the concept.
Love the texte !

DengueFever
Activity Score 148
Amsterdam, The Netherlands's picture

:) Haha, the copy is killer, with that photo you expect something totally different...

Amsterdam, The ...
SeanMartin's picture

I probably would have toned down the text a bit, but love the idea -- and let's face it: it's probably closer to truth than a lot of copywriters would prefer. :)

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
LeeHarvey's picture

Got a point there mister Martin! Great ad.

LeeHarvey
Activity Score 3043
Creative Director
Chesh's picture

Love this series of ads. Excellent concept, great copy.

Chesh
Activity Score 17
TBWA
BFB's picture

Ooooh, fun to read :).

BFB
Activity Score 936
Copywriter
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