Description
Print advertisement created by Grey, Hong Kong for Eyemo, within the category: Pharmaceutical.
Get your eyes going again, again and again.
Executive Creative Director: Keith Ho
Creative Director: Davey Lui
Art Director: Jeff Lai
Assoc Creative Director: Henry Yim
Scary visual.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
i dont know what is scarier, the visual or that the client approved of this...
I'm not sure what EyeMo is.
But assuming it's some sort of medication -- eyedrops or something...
I think the idea here is being communicated too literally: "Get your eyes going again."
This piece puts the play with words / play with ideas ahead of the communication of the problem / solution.
So for example, if EyeMo addresses irritation in the eyes, I think it might be a better approach to start there -- with what the people you are talking to feel with that irritation, or what specific problems it causes them.
Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
Weird but interesting
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