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Newton Cradle

Agency Network: 
Published/Aired: 
February 2012
Eyemo:  Newton Cradle
Eyemo Print Ad -  Newton Cradle

Description

Print advertisement created by Grey, Hong Kong for Eyemo, within the category: Pharmaceutical.

Caption

Get your eyes going again, again and again.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Davey Lui
Art Director: Jeff Lai
Assoc Creative Director: Henry Yim
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Highest Rated

kleenex's picture

That to me just does not sell the product.

kleenex
Activity Score 58793
Web Designer/Developer
morse's picture

Scary visual.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

khronos's picture

i dont know what is scarier, the visual or that the client approved of this...

khronos
Activity Score 996
Copywriter
Wordfruit's picture

I'm not sure what EyeMo is.

But assuming it's some sort of medication -- eyedrops or something...

I think the idea here is being communicated too literally: "Get your eyes going again."

This piece puts the play with words / play with ideas ahead of the communication of the problem / solution.

So for example, if EyeMo addresses irritation in the eyes, I think it might be a better approach to start there -- with what the people you are talking to feel with that irritation, or what specific problems it causes them.

Wordfruit
Activity Score 1023
Hadrons's picture

disturbing.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ammar Khan's picture

aaaaaah

Ammar Khan
Activity Score 102
Art Director at Instuite
kleenex's picture

That to me just does not sell the product.

kleenex
Activity Score 58793
Web Designer/Developer
macnell's picture

nice

macnell
Activity Score 169
Tumi's picture

Weird but interesting

Tumi
Activity Score 16
Graphic Designer at Working at THIRD GENERATION MEDIA in Lesotho
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