Couple, 2

Agency Network: 
February 2010
Eyelab:  Couple, 2
Eyelab Print Ad -  Couple, 2

Also From This Campaign 2


Print advertisement created by Canvas, South Africa for Eyelab, within the category: Professional Services.


R250 off all eye tests.

Advertising Agency: Canvas, Cape Town, South Africa
Creative Director: Michael Ipp
Art Director: Tim Church
Copywriter: Jacques Laubscher
Retoucher: Still images, Cape town
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tantrik_indian's picture

Don't they say 'Love is blind"?? LOL

Activity Score 953
Copywriter |

~~this paranoid survived!~~

michelangelo's picture

this is really funny.. a joke turned into advertising

Activity Score 660
mikeelrapido's picture

:)) Ugly people will hate it and brand - is it ok?

Activity Score 1929
Copywriter at Evo S.C. |


gilly f.'s picture


gilly f.
Activity Score 39
Adaddicted's picture

Risky for the client!

Activity Score 3431
Art Director |


xcreativity's picture

ahaha pretty straightforward!! bu i like the risk involved!

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

hufflepoff's picture

haha, nice.

Activity Score 430
Art Director at shwing
dsklan's picture

done for an anti-alcohol campaign!

Activity Score 1924
Art Director at homeshop
silvi's picture

Funny but i´m agree with mikeelrapido. There´s a lot of ugly people in this world. They will be hate the brand. Be careful with the messages!

Activity Score 4170
Ensamblador's picture

I think it discriminates ugly people. But it works.

Activity Score 239
Creative Director at OMM ensamblaideas
Hibon's picture

Who decides what is ? lots of men and women can love this women and lots of women and men can find this guy ugly. For the "cliché" 4/10.

Activity Score 3734

Simple ideas are the best !

satrianee's picture

No need to force the "ugliness" that much... any little inconvenient touch would work way better.

only kids will enjoy this big difference.

Activity Score 3746
Ensamblador's picture

Right, totally agree with satrianee. Hibon- Of course ugliness is absolutely subjective, insecure people who feel bad about themselves will not feel comfortable with these ads.

Activity Score 239
Creative Director at OMM ensamblaideas
pantspantsrevolution's picture

Simple, clever, dig it.

Activity Score 24
Dev Kumar's picture

A story of mismatches that doesn't go the distance. It's a waste.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
shitmonk's picture

"Get your eyes checked so you don't end up with uglyazz, half the size of you people!" ?????
A guy with a guy in a wig wouldve been much better imo :)

Activity Score 463
yohanes sumera's picture

the creator just made ads without put their heart in this ad, i think they just want to made this ads to be different, but they don't think the other target market..
what if you are in the ugly people side..what do you feel?...i think they won't buy this product..

yohanes sumera
Activity Score 25
Art Director |

“With love and patience, nothing is impossible.”

f10.Sevilla's picture

I think the pictures lack emotion. To me it feels like the attractive dude and girl are just hugging the ugly ones for the pic, I dont feel a relationship present in the message.

Activity Score 59
Graphic Designer at Liga Evolution |


tchifi's picture

sevilla's right - and it's very cliché.

Activity Score 164
Creative Director
bobby666's picture

i like it. simple, straightforward and neat.

Activity Score 1462
RMG Connect, India
bobby666's picture

i like it. simple, straightforward and neat.

Activity Score 1462
RMG Connect, India
Dzsoi's picture

You've just lost all ugly consumers and everyone with a good taste. I am not sure the rest would be aroused by a discount.

Activity Score 8603
Sven Gali's picture

I'm not buying it he seems like a touchy feely kind of guy

Sven Gali
Activity Score 845
michelangelo's picture

I know a lot of people who actually choose ugly partners for whatever reason... and this creative has already been done so many times before... maybe joe la pompe could have some samples

Activity Score 660
rolling.stone's picture

for some people it might be offensive

Activity Score 2739
Copywriter at Delhi , India |


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