Couple, 1

Campaign
Agency Network: 
Published/Aired: 
February 2010
Eyelab:  Couple, 1
Eyelab Print Ad -  Couple, 1

Also From This Campaign 2

Description

Print advertisement created by Canvas, South Africa for Eyelab, within the category: Professional Services.

Caption

R250 off all eye tests.

Advertising Agency: Canvas, Cape Town, South Africa
Creative Director: Michael Ipp
Art Director: Tim Church
Copywriter: Jacques Laubscher
Retoucher: Still images, Cape town
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kripaakar's picture

the other was better

kripaakar
Activity Score 522
Administrative
Roger Keynes's picture

Shocker.
And I'd rather poke mine out than look at the other one.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

mikeelrapido's picture

I think this is better - this guy looks funny..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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xcreativity's picture

ahahah even better!

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

andyStock's picture

I love these ads! Very funny, I think something similar has been done before for anti-alcohol on a TV campaign - something to do with beer goggles if I remember right. Even so, I still like these ads.

You can tell the guy can't believe his luck!!

andyStock
Activity Score 666
Imagepro's picture

Why do they need an eye exam if they are in love? If he is like that, why can't he? This kind of ad is stupid.

Imagepro
Activity Score 112
Art Director
alejulimaty's picture

maybe they`re kazillionaires

alejulimaty
Activity Score 840
brother buenos aires
silvi's picture

The girl is not that beautiful either, jaja

silvi
Activity Score 4170
Copywriter
sagi7ario's picture

You are right! lol!

sagi7ario
Activity Score 42
Art Director
Mantufayo's picture

ha ha ha. Funny!, and nothing more.

Mantufayo
Activity Score 580
Creative Director
satrianee's picture

intelligence does not appreciate insult. This campaign has it more than a little, right?

satrianee
Activity Score 3746
Tommy G.'s picture

excellent on almost every points. The design looks not so good. I loved the big head of the guy.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
deep dave's picture

Much better execution...

deep dave
Activity Score 22
Art Director at Grey South Africa
lynz's picture

I have to say the shorts on the guy are classic. You know what? I can see everyone's point on the message and the risk of this ad, but when I saw it it made me laugh. It is an insight that everyone can relate to.

lynz
Activity Score 104
Art Director
shahidali's picture

Satrianee made the point. forcefully playing with the so called establised perception of ugliness. i don't like the route. sadly i recognize that, it 'may' work.

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

toko971's picture

easy and already done...

toko971
Activity Score 10
Copywriter
Spoonfeederxxx's picture

Cliched to death...

Spoonfeederxxx
Activity Score 641
Copywriter
bobby666's picture

i like it.

bobby666
Activity Score 1462
RMG Connect, India
Sven Gali's picture

;)

Sven Gali
Activity Score 845
Photographer
rolling.stone's picture

lucky guy ! lol

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

joost's picture

Ok, she's not a beauty queen, but she isn't all that ugly either ;-)

joost
Activity Score 15
Copywriter
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