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johnston's picture

I for one, think it's rather beautiful. I would have loved to have seen another line, though.

Activity Score 144
fractalrene's picture

Cool artwork guys.

Activity Score 1504
adrianapr's picture

there we go again: we don't have an idea so let's make some nice illustration... havaianas school (but of course havaianas did it when no one else did... besides it has some clever lines of copy).

Activity Score 1254
twelve_noon's picture

yes maybe this is with no intelligent idea but I have to admit that the illustrations are beautifully done..

Activity Score 617
Creative Director
adrianapr's picture

sure they are, they really made an excellent job in that point.
Who knows, maybe that's enough for people to remember it and try the product, I don't know.
I like IDEAS best, but the illustrations/art direction here are very very good ideed.

Activity Score 1254
dannieg's picture

okay this is another one of ... heck did any one market research? ... I love the art work it's excellent but unless it's target for designers .. and even that ... it make it hard for me to wanting to buy this drink ... just make me think i'm drinking someone's puke :( sorry don't mean to be so harsh but i'm just saying ... but then again this would totally work if the company is going for the -- that's too nasty but i can't stop talking about it -- effect :)

Activity Score 50
Creative Director at boston.ma
MaraHolly's picture

is anyone else tired of the whole "mirrored graphics" thing this year?

Activity Score 18
Copywriter at SpikeDDB
JoBeeOne's picture

Mmmmm... can I have mine with double octopus please?

Activity Score 21
Graphic Designer at kwp! |

What doesn't kill you makes you injured.

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