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Itchy Eye - Feather

Agency Network: 
Published/Aired: 
March 2011
Like
18
Views
1833
Eye Mo:  Itchy Eye - Feather
Eye Mo Print Ad -  Itchy Eye - Feather

Description

Print advertisement created by Grey, Hong Kong for Eye Mo, within the category: Pharmaceutical.

Caption

Itchy eyes?

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Kong Siu Lan, Vincent Tse
Art Director: Tony Cheung
Copywriter: Paul Tsang
Photographer: Jacky Chee
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Highest Rated

readytoshare's picture

Nice art. But done and won before.

http://adsoftheworld.com/media/print/eyemo_moist_eye

readytoshare
Activity Score 4
Creative Director
That One Guy's picture

I like this. I'm curious to see what else they can do.

Let's see more!

That One Guy
Activity Score 266
University of Houston
mmackinven's picture

Doesn't work in my eyes, pardon the pun.

Feathers are more soft and tickly, not itchy.

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

atb2005's picture

@mmackinven

Indeed.

atb2005
Activity Score 13557
martois's picture

yep, concept feels a little forced but its well executed, like the way they used shadow to define oval eye shape.

martois
Activity Score 67
Creative Director at Carbon Creative |

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manch

luispiter's picture

i dont like

luispiter
Activity Score 2756
comunication
jackblack's picture

Not good.

jackblack
Activity Score 2363
Art Director
copycopycopy's picture

Love it!!!

copycopycopy
Activity Score 148
Copywriter
Ron Burgundy's picture

dont know if the idea is there, but this is a beautiful piece of art.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Andil's picture

Agree with mmackinven - feathers to me indicate softness, lightness, and therefore comfort. I think the ad is maybe a bit confusing, the line "itchy eyes" wasn't necessary, it confuses what I assume is an image meant to be indicating soft lenses, comfortable lenses. Perhaps the caption should have been along those lines instead.

Andil
Activity Score 102
Glut's picture

feathers contains allergy agents that makes eyes itchy. Good one

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
readytoshare's picture

Nice art. But done and won before.

http://adsoftheworld.com/media/print/eyemo_moist_eye

readytoshare
Activity Score 4
Creative Director
TommyO's picture

Not more than OK to me.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

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