Description
Print advertisement created by Grey, Hong Kong for Eye Mo, within the category: Pharmaceutical.
Itchy eyes?
Executive Creative Director: Keith Ho
Creative Director: Kong Siu Lan, Vincent Tse
Art Director: Tony Cheung
Copywriter: Paul Tsang
Photographer: Jacky Chee
I like this. I'm curious to see what else they can do.
Let's see more!
Doesn't work in my eyes, pardon the pun.
Feathers are more soft and tickly, not itchy.
yep, concept feels a little forced but its well executed, like the way they used shadow to define oval eye shape.
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dont know if the idea is there, but this is a beautiful piece of art.
Agree with mmackinven - feathers to me indicate softness, lightness, and therefore comfort. I think the ad is maybe a bit confusing, the line "itchy eyes" wasn't necessary, it confuses what I assume is an image meant to be indicating soft lenses, comfortable lenses. Perhaps the caption should have been along those lines instead.
feathers contains allergy agents that makes eyes itchy. Good one
Not more than OK to me.
That's me!
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