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Desi's picture

Great. This one will pick up lots of awards.....

Desi
Activity Score 1042
Copy_Can's picture

WOW. BRILLIANT.

Copy_Can
the.adnerd's picture

isn't this from last year?

the.adnerd
Activity Score 160
johann.s's picture

no idea but it reminded me of: http://blogger.xs4all.nl/images/blogger_xs4all_nl/marcg/21633/o_aminte...

don´t know ... not that great ...

johann.s
Activity Score 112
Art Director
No fixed abode's picture

That line ruins a nice ad. 'in front of your eyes...?' Muuuuummmmm! Look what I'm doing! Look how clever I am!

It's like explaining a joke after the punchline. There should be no reference to eyes in it.

No fixed abode
Activity Score 380
Copywriter
deep_tracy's picture

Ditto.

deep_tracy
Activity Score 588
Copywriter
popdistortion's picture

I agree. Great ad with a nice little playful idea but the line is a bit corky.

popdistortion
Activity Score 1592
fbasquiat's picture

Good work China. Congratulations.

fbasquiat
Activity Score 10
Creative Director
ALAA's picture

Sorry.. I didn't like it.. boring.

ALAA
Activity Score 441
Art Director
Sick-of-adS's picture

Cool

Sick-of-adS
Activity Score 250
Art Director
Bezarama's picture

I love it. I knew who it was for just from the thumbnail. Great stuff.

Bezarama
Activity Score 10
Art Director
cooties's picture

yeah, i think i saw it in last year's one show. nice ad. formula. but nice.

cooties
Activity Score 180
Other
Jonny Lonestar's picture

Not that this is a bad execution... it's cool... but my agency has this concept (except it's a fractal m.c. escher of the animals disappearing) hanging up from the mid-eighties... and it's hanging in the loo!

Jonny Lonestar
Activity Score 282
Art Director
mono's picture

Excelente

mono
Activity Score 29
Art Director
god4me66's picture

My idea of a compelling ad. Anyone who's ever visited an optician will easily remember the chart. Plus i I like the urgency of that line, "...in front of your eyes". Great.

god4me66
Activity Score 10
Copywriter
jara's picture

it proves ideas r there u just get ur eye test done if u cant see them. i just loooooooooved it.
it is very nice

jara
Activity Score 4
Art Director
stapel@creativebits.org's picture

Sorry I don't like it. It is very boring.

stapel@creative...
Activity Score 24

stapel

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