EXXONMOBIL ILLUSTRATES TOURISM TO INVITE YOU TO MAKE AN UNFORGETTABLE ROAD TRIP.
Turning roads into tourist destinations was ExxonMobil's invitation with “ROUTES," 5 illustrated ad-prints inspired by the sounds, landscapes and flavors that can only be discovered
when traveling by car. The pieces designed by DDB Colombia, were featured at the ESSO and Mobil Service Stations of the main roads and streets of several cities and newspapers in Colombia, to remind people that only a few hours away, an unforgettable place was waiting to be discovered.
This action is part of the ExxonMobil´s latest campaign "Impulsando cambiamos historias," which aims to get closer to its consumers in a very unique way.
Print advertisement created by DDB, Colombia for ExxonMobil, within the category: Industrial, Agriculture.