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picky2's picture

this is not the way to sell beer. bad strategy + bullshit message

picky2
Activity Score 280
Copywriter
mellowmarketer's picture

dont know man. Im a drinker and a student. as a student im broke half the time and getting drunk can be expensive. So im faced with a dilemma. So if a beer can get me drunk faster and cheaper im all for it.

I know there are some ethical issues here. But im probably the ads target consumer and i dont care. so the ad wins.

mellowmarketer
Activity Score 150
ivan's picture

Nice insight. :)

ivan
Activity Score 14
Creative Director at Ads of the World
fauxjebus's picture

That is not the way to critique and ad; no insight + nothing constructive to say.

Oh, and I think the ad is great. I got it right away, I've never seen it before, and I too am likely the target of this ad.

fauxjebus
Activity Score 500
Art Director at WAX
Maxwedge's picture

Not bad, never seen that concept used before.

Maxwedge
Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

smudge23's picture

Only needs one tot glass next to the bottle. But I like this ad.

smudge23
Activity Score 171
Copywriter
msred's picture

YES

*drinks a BOXER Beer*

msred
Activity Score 491
Graphic Designer
picky2's picture

well having not seen something before doesn't mean it's good. I think this ad doesn't do anything for the brand. It feels like the poormans alcohol addict beer.. i don't want to pay money to be seen with that beer.
Next to that they made a mistake in the ad. The bottle should be open, right? The beer in the shooterglasses is from that bottle. If not the ad says that after 5 shots you still need the whole bottle to get pissed.. SO the message is not clear, there's no good/original/appealing/relevant insight, conclusion:
Bad advertising.

picky2
Activity Score 280
Copywriter
Enas's picture

glasses are not from the current bottle...extra extraaaaaa

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

corporal_hicks's picture

The bottle is unnecessary in the ad!

corporal_hicks
Activity Score 365
Art Director
mellowmarketer's picture

bontjas u totally missed the point of this ad. read my previous post. obviously this ad isnt aimed at rich sophisticated people like you who drink champaign and only eat the finest foods. Its aimed at people like me. students on a budget looking to get drunk for cheap.

I dont know what your background is..but ads are generally designed to appeal to a target consumer base. so in this case its (again) people like me and not people like you. So in effect this ad is brilliant because it does what it wants to and send the message it wonts to. Which doesnt appeal to you but who cares your not their target.

mellowmarketer
Activity Score 150
Catwah's picture

bontjas has a point though. the visual communication has a flaw. if you do believe this ad is aimed at such targets as yourself, then he's right... the bottle should be the bottle that has poured the shots, not an extra bottle. otherwise it defeats the objective of 'getting drunk cheap'. yes, ads should be designed to appeal to a target consumer base. but they will never do so without perfect visual communication or language.

Catwah
Activity Score 58
Art Director
raverus's picture

kill the bottle and the ad will work :)

raverus
Activity Score 1476
Art Director
Rog's picture

:)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Pombooie's picture

I think the ad is great. And I whole heartedly support the comments re the lack of constructive criticism.

Thank goodness Spanky theferal Rottweiller of Ads of the World isn't here to maul and rend.

Everyone should remember that there should be "no rejection without direction".

Pombooie
Activity Score 407
crrrrrup's picture

Up. Steve. Hawking's. Teflon. Coated. ass.

BTW, seen the same concept in the exhib section some time ago.

muchos nachos, cheesecake.

crrrrrup
Umlaut's picture

Good apart from seeing the bottle in the shot

Umlaut
Activity Score 199
Creative Director |

Umlaut

truecopy's picture

Been done in Croatia about 4-5 years ago. Almost exactly the same photo..
Still works though..

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

ManchuChanchu's picture

I like. simple n nice advertising

ManchuChanchu
Activity Score 701
Art Director
BOOBJOB LOOBCANNON's picture

Too bad to comment.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

w-dorian's picture

Not a lion. But I see so much shit that this is not bad at all.
Actually, it makes me wanna try this beer.
Not sure if you need the bottle, though.

w-dorian
crrrrrup's picture

No offense, but...
ever thought of taking off your shit goggles, Gaughin?

crrrrrup
Gizzy's picture

Cool ad!

Gizzy
Guest123's picture

You guys are retarded. I've never heard less interesting dialogue before in my life.

OMG ITS SEW BORING, BLAH BLAH BLAH, MY OPINION MATTERS SO MUCH ON THIS INTERNET DISCUSSION THREAD!

Guest123
nemesis's picture

i like it... simple, straight to the point and fresh approach.

nemesis
Activity Score 767
Creative Director
Guest124's picture

I agree with Guest123!

Some people have nothing better to do (like me in this moment) than checking ads, judge them, and believe someone gives a shit about what you write.

I like this ad.

Guest124
mellowmarketer's picture

k looking at the ad more carefully i can see the issue people have with the bottle. At the absolute least the bottle should be open.

mellowmarketer
Activity Score 150
bravery's picture

gente...por favor...

Se supone que en esta pagina se critican los avisos desde un punto de vista mucho mayor al de ''YO SOY TARGET Y POR ESO TENGO RAZON''...
Puedo aceptar que por algun extraño motivo a algunos les guste este aviso, pero lo cierto es que no tiene nada nuevo, nada creativo, es obvio, un tipico primer pensamiento que ademas ni siquiera es salvado por una buena direccion de arte...

Ahora, mas que el aviso, me preocupa la gente que postea...

bravery
fractalrene's picture

Just like the aphorism of Mies van der Rohe: Less is more. Nice insight, simple execution... It doesn't need anything more. How many hours do we invest over a week to find a clever simple idea? This is a really good ad, you see a normal scene but you know that there's something extra there. Well done!

fractalrene
Activity Score 1504
Copywriter
afterbyrne's picture

does the beer never run out???

mmm.... beer.

afterbyrne
Activity Score 205
Creative Director at Afterbyrne |

David Byrne
http://www.afterbyrne.com

carlosssss's picture

me gusta! Nice work!

carlosssss
Jadix's picture

Nice ad!!! the guys are right loose the bottle :)

Jadix
Activity Score 42
Art Director
Guest's picture

I think the bottle is there to give some perspective over the size of
the beer shots. If there wasn´t any bottle it would appear to be normal glasses of beer.

Guest
halfstring's picture

Sans-bottle for me. Killer concept though.

halfstring
Activity Score 288
Graphic Designer
nyuszi's picture

This is my favourite ad!! Ügyes vagy Szerelmem!! Csak így tovább!

nyuszi
Activity Score 3
bgf
Guest's picture

5.6% vol.alc.
i don't get the it

Guest
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