Agency Network: 
May 2008
Extra:  Donut


Print advertisement created by DDB, Australia for Extra, within the category: Confectionery, Snacks.

Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Senior Art Directors / Senior Copywriters: NT & Alex
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A.G. Pennypacker's picture

I don't get these.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Rachel.Mann's picture

What the hell is that? A pokemon?

Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Grand Prix's picture


Grand Prix
Activity Score 37
bubblestheclownfish's picture

Why the H3ll would you want to blast a Donut? They smell sweet already, and don't give you bad breath. Onions, garlic, fish etc. would work, but this is just bad. If that's not their angle, then they're suggesting you chew it _with_ donuts???? Bad.

Cute visuals and idea though, just wrong foods.

Activity Score 606
Creative Director
theanc's picture
Activity Score 2784
Art Director at Grey Brazil |

kt_zoo's picture

these are great, compacting the tv commercial into one shot. easily recognizable.

here, for those who havnt seen the ad:

there is a whole campaign based on these cute food characters, in the age of youtube it shouldn't be hard to find out more. (check it out before you make comments that make you look ill-informed)

Activity Score 21
Graphic Designer at freelance graphic designer/ Queensland College of Art
ChuckNorris's picture

It's not about the breath, but the remainings of food in one's mouth.

The gum removes them, so its like a substitute for brushing your teeth (perfect for when you are on the go).

I like.

Activity Score 834
Creative Director
buckrogers's picture

This is frigging great work. It's not boom-tish but I love it. Well done guys! Great campaign.

Activity Score 71
-DaMontana-'s picture

Yeah! if you see the vid, you get the idea, it's not the donut or the banana, they taste good, it's their remaining in your mouth, what the gum cleans

Activity Score 118
jorj's picture

good concept

Activity Score 638
Art Director at Senior Art Director
getconnected2001's picture

Thanx guys. Now I love it.
It actually is confusing for them who haven't seen the tv ad.

Activity Score 987
Art Director at New Delhi
Guest commenter's picture

OMG! Malaysia has a similar tvc like this. It's for a dental product, those little food(same as above) following their master to everywhere.

Guest commenter
daniel ieraci's picture

I initially thought it was a rubber donut which prompted me to think the product was a weird sepository... :S

daniel ieraci
Activity Score 333
Art Director
sleepypineapple's picture

i've seen the tv commercial for these. absolutely BRILLIANT.

Activity Score 18
chucklehead's picture

The idea is that you have Extra instead of a sweet snack. Extra is sugarless.

Activity Score 42
Guest's picture

I love Mr Doughnut i look for him everytime i see the ad on tv

Guest's picture

Mr. "Extra" doughnut makes me smile

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