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Mother's Day

Campaign
Agency Network: 
Published/Aired: 
February 2009
Exotica:  Mother's Day

Part of Collection

Description

Print advertisement created by Leo Burnett, Lebanon for Exotica, within the category: Retail Services.

Caption

We're all children on Mother's Day.

Advertising Agency: H&C Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian, Betty Francis
Art Directors: Layla Naamani, Roula Asmar
Illustrator: Mark Calina
Photographer: Mario Kiener
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Highest Rated

Guest's picture

very nice ad

Guest
zarkos's picture

Nice insight. I like this very much.

zarkos
Activity Score 944
Art Director
jorj's picture

good concept

jorj
Activity Score 638
Art Director at Senior Art Director
Guest's picture

true
i liked the tvc more.

Guest
Guest's picture
Guest
eldeadevis's picture

The insight is wrong, the real insight is moms always think their sons never grow up, that is the real insight. The thing about happening only on mothers day, it´s a lie someone made up for this ad to kinda work.

eldeadevis
Activity Score 306
Draftfcb México
A.G. Pennypacker's picture

I would have thought they would have made the son a bit older.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Guest's picture

Me thinks eldeadevis is thinking a little too hard.It's an ad that wants us to think of the advertiser this Mother's Day. It's a nice humorous treatment. You guys think tooooo much.

Guest
Guest's picture

it would be better to c a an old woman instead of this serial killer and use "every mother is a daughter" as a line

Guest
Guest's picture

This ad is so meaningful and so on!!! my God if I could count the number of times my mother has
pinched my cheeks and I am a grown man!

The brilliance of it is it reminds mothers that they still are young themselves by being able to pinch the cheeks, and
it works by making the son feel good about providing that kind of pleasure to his mom

Guest
Guest's picture

This ad is so meaningful and so on!!! my God if I could count the number of times my mother has
pinched my cheeks and I am a grown man!

The brilliance of it is it reminds mothers that they still are young themselves by being able to pinch the cheeks, and
it works by making the son feel good about providing that kind of pleasure to his mom

Guest
Guest's picture

very nice ad

Guest
Guest's picture

adorable! it touches on real sentiment and feels authentic, speaks to the complexity and importance of mother/child relationship in fresh and cute way.

Guest
Guest's picture

nice........

Guest
adsrule's picture

cute one.

adsrule
Activity Score 181
maashookshee's picture

idea is great .. very bad execution the guy face cheek's looks bigger then his ass ones .

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

It`s the same insight explain it this way:
Beacause for moms their sons never grow up, is that we are all children in mothers day.

The twist makes int more interesting. Try writing the copy with the words you said...

Guest
Guest's picture

the msg was for eldeadevis

Guest
goci134's picture

not very creative but really insightful...
good job!

goci134
Activity Score 243
Copywriter
Liverpudillian's picture

acceptable ... at least not horrible as the fashion campaign they did

Liverpudillian
Activity Score 58
Graphic Designer
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