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Killer Colours: Motorcycle Splash, SUV Splash, Hatchback Splash

Agency Network: 
Published/Aired: 
March 2019
Exide: Killer Colours: Motorcycle Splash, SUV Splash, Hatchback Splash
Exide: Killer Colours: Motorcycle Splash, SUV Splash, Hatchback Splash
Exide: Killer Colours: Motorcycle Splash, SUV Splash, Hatchback Splash
Exide Print Ad - Killer Colours: Motorcycle Splash, SUV Splash, Hatchback Splash
Exide Print Ad - Killer Colours: Motorcycle Splash, SUV Splash, Hatchback Splash
Exide Print Ad - Killer Colours: Motorcycle Splash, SUV Splash, Hatchback Splash

Description

Every year during Holi, one of India’s most popular festivals celebrated across the country with colours, a lot of road accidents are reported due to drunk driving. However, quite a few of them also happen due to water balloons being thrown on moving vehicles, which blinds the driver. This year, Exide, India’s largest automotive battery brand raises awareness about such mishaps, and asks us to play Holi responsibly.

Print advertisement created by JWT, India for Exide, within the categories: Automotive, Electronics, Technology.

Caption

COLOURS CAN BE KILLERS. Stop throwing colours on moving vehicles. Play Holi responsibly.

Advertising Agency: Wunderman Thompson, Kolkata, India
Chief Creative Officer: Senthil Kumar
Executive Creative Director / VP: Arjun Mukherjee
Senior Creative Director: Diptanshu Roy
Art Director: Sourish Mitra
Copywriters: Arjun Mukherjee, Anurag Acharya
Illustrator: Sourish Mitra
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