Football for Dummies
Description
This ad was emailed around and put up in Exclusive books stores the day after Spain crushed Germany as Paul had predicted.
Print advertisement created by Ogilvy, South Africa for Exclusives.co.za, within the category: Media.
Gambling for Dummies, Grieving for Dummies, Sushi for Dummies
Creative Directors: Fran Lukin, Bridget Johnson, Mike Martin
Art Directors: Shane Forbes, Michelle McKenna
Copywriter: Taryn Scher
Great ad! Anytime you can convey the whole story (with humor and/or emotion) with one image and the actual product itself, you've gotten to a really good place.
Jeff Greenhouse | http://www.201proof.com | http://www.JeffGreenhouse.com

Me encanttaaaaaaa!

Regards, nice timing.
Good idea
Paul wins! Is he still alive or fried?!
withalltherespects

This thing is missing between copy, products and image.

serioulsy stop slamming ads, you clearly don't know the difference between good/bad ads judging from your portfolio.