Tracking the Economy

Agency Network: 
July 2017
EXAME: Tracking the Economy


Brazil is a very big country, known for its challenging economic policy. Investing in a magazine whose credibility is not questioned is a huge achievement. And that's exactly what the campaign wanted to communicate by valuing its legacy in covering the major political, economic, technology and business issues over the past 50 years. For this, we studied, one by one, over 1200 covers and created a timeless relationship since issue number 1, released in 1967.

Print advertisement created by, Brazil for EXAME, within the category: Media.


From child's play to grown up's business: 862 business. Tracking the economy for the last 50 years. And the next 50.

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