Balloons

Awesome stuff, great campaign. Simple, honest, and funny.

First, I would like to say that I think this campaign is absolutely fantastic! One of the best I have ever seen. It is attention grabbing and fresh. The most important aspect is that it brings light to a very important subject: gun safety. There are too many children that unintentionally hurt themselves or someone near by because a gun was not properly secured. This Evolve campaign brings light on a touchy subject by making a very unpleasant/sad subject into something parents can better visualize happening.
I like this particular image. However, the other images of this campaign are just as clever—and even hysterical because I am sure things like this have previously happened. I think it is important for parents to realize how easy it is for children to find things or even come across things that are not meant for them. Unfortunately some parents learn this the hard way but maybe campaigns such as this one will prevent other children from getting hurt.

Me encanta, captura la atención de inmediato y el mensaje queda claro, una advertencia seria dicha de una forma divertida

great concept！simple to remember