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Filippo's picture

Love it

Filippo
chinaski's picture

so wrong. they evolve bcuz we destroy them.

chinaski
Activity Score 951
Copywriter
BOOBJOB LOOBCANNON's picture

what chinaski said is justice.

Indeed, the ad has it backward.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Guest's picture

you people are idiots. read a book.

Guest
vampiro's picture

Hold super equipped with the creativity. simply it grants a critic to the announcement and not to the commentaries! By the way it is a winning idea of cannes!

vampiro
Barkach's picture

I disagree, pest control ads are in other levels by now, it might be a winning idea of Cannes, but in the 90's.

I saw something similar in latinspots, check it out:

Barkach
Activity Score 200
Creative Director at DDB Venezuela |

http://yonoveotele.wordpress.com/

tbtf's picture

In a post-modernist world, you have to be alright w/seeing ideas done twice. However, execution is another thing to be spoken of. In my opinion, the execution of these is a lot more fresh,clever and well thought out. So, it's ok to do an idea twice, just as long as you trump the last execution.

tbtf
CreepingFeature's picture

Looks pretty. Means nothing. Hyperbole is so last season.

CreepingFeature
Activity Score 244
Copywriter at 7th Level of Consciousness
Guest's picture

Fellas fellas, I think you are forgetting something - advertising is meant to sell.
Who gives a stuff if the headline is wrong scientifically.

Guest
chinaski's picture

I hope you don't work for a client that sells baby feed.

chinaski
Activity Score 951
Copywriter
Toni's picture

Very nice.

Toni
Activity Score 106
Art Director at Art director
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