We're all babies inside, 2

Agency Network: 
March 2010
Evian:  We're all babies inside, 2
Evian Print Ad -  We're all babies inside, 2

Also From This Campaign


Print advertisement created by Euro RSCG, France for Evian, within the category: Non-Alcoholic Drinks.


Evian. Live young.

Advertising Agency: BETC Euro RSCG, Paris, France
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atb2005's picture

Drinking Evian will not make you feel baby young. It's clever, though, to market Evian as the fountain of youth. That being said, I am just not a fan in general of campaigns where we have adults acting like babies, adults being compared to babies, etc.

Activity Score 13547
R U serious's picture

Hmmm... I can see that Euro RSCG has a bigger plan for Evian. This is not just a print campaign and I'm pretty sure the intention is not to be funny. The "Live Young" campaign has been a remarkable move for the brand. We all loved the Evian's baby movie in 2009 (http://adsoftheworld.com/media/tv/evian_rollerbabies) and now they are unfolding the concept trough other medium. About this campaign specifically I like how they built these characters around the product (the rocker, the biker, the artist...) instead of regular boring people. Perhaps this is not the newest thing but for sure is a fresh approach for water, and by the way, I've seen those printed and they look sharp.

R U serious
Activity Score 416

Say my name, say my name...

shitix-'s picture

I' ve tried (almost) all drugs, and I can still only see the virgin Mary, a rapper and a whore.. what did you take?! =))

Activity Score 232
R U serious's picture

See... rappers, whores, Virgin Marys... only interesting people... are they not? This one right above is actually a serial killer... which is pretty interesting too.

R U serious
Activity Score 416

Say my name, say my name...

Phil Lestino's picture

too many of the same idea.....this one appears twice....

Phil Lestino
Activity Score 1682
Thabiso's picture

thas too much now!

Activity Score 21
Graphic Designer at graphic design
Zaza's picture

my god ! A lion for this campaign...

Activity Score 172


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2021-05-25 09:36