Advertisement
Agency Network: 
Published/Aired: 
October 2011
Evergreen Travel Print Ad -  Nail

Description

Print advertisement created by Leo Burnett, Hong Kong for Evergreen Travel, within the category: Transport.

Caption

Outrageously low fares

Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Director: Nutchanun Chiaphanumas
Art Directors: Nateepat Jaturonrasmi, Martin Tong, Pranussadej Tantipong
Photographer: Can Wong
Illustrators: James Chan, Bon Leung
Production House: Can Wong Studio
Copywriter: Sprin Liu, Nutchanun Chiaphanumas, Joey Chung, Wen Louie
Client Service: Alvin Yim
Advertiser's Supervisor: Bonnie Cheung
Log in or register to post comments
esteb's picture

Very nice.

esteb
Activity Score 673
art
morse's picture

Great idea, but grosses me out! :)

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

Is that guy for real????

kleenex
Activity Score 52706
Web Designer/Developer
CrackerJackFlash's picture

I think they nailed it!

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

NicoCiego's picture

That man doesn't know how to touch a girl. lol

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
soccrates's picture

smth is wrong. if its that cheap then how come other people behind him still sit on only 1 chair? feels like "longer nail = richer"

soccrates
Activity Score 35
thedavesiknow's picture

What the Hell are you talking about?

thedavesiknow
Activity Score 167
The JACK's picture

low fair for only single person!!!!!!! what about others???

The JACK
Activity Score 438
Marketing Manager
thedavesiknow's picture

I honestly hope that the person who wrote this comment does not work in advertising.

thedavesiknow
Activity Score 167
Temple's picture

It's fresh and good (hope it's not a ghost ad though).

Temple
Activity Score 11341
Creative Director
Milan Solanki's picture

works : )

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
Glut's picture

so bad.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
thedavesiknow's picture

There are a multitude of other creative devices that the agency could have employed to achieve a memorable (+tasteful) piece of communication. Instead, this the only thing they achieved by using a disgusting character was making me want to vomit. It's just careless advertising that has hurt the brand.

thedavesiknow
Activity Score 167
Roger Keynes's picture

Chinese wit. I like it!
Aussie humour has grossed plenty of people out here ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

meTanit's picture

The other seats behind should be other colors to let this idea clear;however,it's just my opinion.

meTanit
Activity Score 2
thedavesiknow's picture

@meTanit

Your comment makes absolutely no sense.

thedavesiknow
Activity Score 167
Advertisement