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Make Life Easier, Remote

Campaign
Agency Network: 
Published/Aired: 
April 2010
Eveready:  Make Life Easier, Remote

Description

Print advertisement created by Boomtown, South Africa for Eveready, within the category: Electronics, Technology.

Caption

Boomtown
www.eveready.co.za

Advertising Agency: Boomtown Strategic Brand Agency, South Africa
Creative Director: Andrew Mackenzie
Art Director: Tim Jones
Copywriter: Ruan A.J Coetzee
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jackmancer2017's picture

Hah, lovely lovely ;p problem I have with it though, they show the use of a remote control, not of their batteries, and let alone compared to competitor batteries. But the artwork and idea, lovely.

jackmancer2017
rebelscum's picture

Agreed. This is the wrong USP. Being said, they are stunning, and maybe the fact that the product is the only thing not illustrated is enough to sell it through.

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Dzsoi's picture

I guess they are suggesting that other batteries go dead pretty fast so you have to find alternative ways to change the channel. Headline could be better.

Dzsoi
Activity Score 8611
Copywriter
Billoughsby's picture

Yeah. Gorgeous series. The key is not thinking very far into the logic of it.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

beautiful art direction

Guest
HappyHour's picture

love these

HappyHour
Activity Score 2381
Guest's picture

Aren't these extremely similar to the Alka Seltzer ones?? Even same illustration style?

Guest
RocketSurgery's picture

Beautiful!

RocketSurgery
Activity Score 24
Art Director
thedesignaddict's picture
thedesignaddict
Activity Score 5403
Art Director at Freelance
Roger Keynes's picture

AlkerSeltzer came to mind for me, too.
Engaging art but fuzzy logic.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

Love the characters! Great style, great campaign.

Guest
Guest's picture

Very good campaign. Maybe though 'Power to Make Life Easier'. I see Eveready brand is about 'Power for Life'. And not too similar to ALka, this is fresh look at battery advertising. Very nice South Africa.

Guest
Kiroux's picture

It takes a while for the idea to become clear, but nice art nonetheless.

Kiroux
Activity Score 35
UNISA
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