Faces

Agency Network: 
Published/Aired: 
June 2008
Eveready:  Faces
Eveready Print Ad -  Faces

Description

Print advertisement created by Y&R, India for Eveready, within the category: House, Garden.

Caption

Scares the dark away.

Advertising Agency: Rediffusion Y&R, Delhi, India
Creative Director: Akash Sharma
Art Director / Illustrator: Karimuddin Khan
Copywriter: Banira Khati
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atifain's picture

i like it....best of luck man....

atifain
Activity Score 4
Graphic Designer at Media City, Dubai
premc's picture

its interesting! I like !!

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Guest's picture

How unpleasant.......Who would want to shine a torch on those ugly faces?

Guest
TRICKY's picture

glow in the dark printing will be a good thing on this one

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

NastyJester's picture

I like it. I've seen some pretty strange shapes in total darkness sometimes. But that all stopped after I went to therapy.

NastyJester
Activity Score 740
Copywriter
karan raghav's picture

nice. good done.

karan raghav
Activity Score 210
Copywriter at Ogilvy delhi |

http://karanraghav.blogspot.com/

Guest's picture

Bravo! bravo! best of luck to you my brother.

Guest
Guest's picture

nice good one. best of luck. Trihan

Guest
Guest's picture

SCAM & CRAP

Guest
Guest's picture

PROCHONDO bajey mama...

Guest
Byte's picture

No, pls. Grow up guys.

Byte
Activity Score 327
Art Director |

Byte!

corndogfuneral's picture

Not a fan of it's logic.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

Why is this getting so much praise?

Is there something I'm not getting?,

the logic seems off. It says "scare the dark away" but the visual says "the dark is scary".

Guest
Guest's picture

Exactly. I want to shine my flashlight and feel safe and happy in the dark, not scared and alone. Who approved this?

Guest
Guest's picture

Silly, isn't it?

Guest
Black Fauns's picture

Cool. Lots of people are scared of the dark and they (ghosts & ghouls) are scared of the light. I like. Great illustration too.

Black Fauns
Activity Score 137
Copywriter at London
Blair Semenoff's picture

Good art direction

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

Idea is good, but copy could have been improved.

Well best of luck, at least something came without the name of their Big Bosses

Guest
Guest's picture

"Is there something I'm not getting?,

the logic seems off. It says "scare the dark away" but the visual says "the dark is scary"."

If you light up the flashlight the darkness dissappears - i mean not from you, just from the place around you - so the darkness is scared away. The world is simple. : D

Guest
Guest's picture

Problem is the dark is scary. Solution. Scare the dark away with a touch. Not hard.

Guest
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