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Whitening, 1

Campaign
Agency Network: 
Published/Aired: 
January 2010
Even:  Whitening, 1

Description

Print advertisement created by RGA, Brazil for Even, within the category: Health.

Caption

Yellow teeth catches much more attention.
Even Toothpaste

Advertising Agency: RGA Comunicação, Recife, Brazil
Creative Director: Daniel Zago
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Retouch: Daniel Xavier
Photographer: Chico Barros
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Highest Rated

Guest's picture

"draw attention" would be more appropriate.

i find the ads rather confusing because of the highlighter being right next to the toothpaste; the highlighter is the one that looks like a packshot, and the toothpaste is almost unnoticeable.

but i do wnjoy the art direction and the whole visual 'retro' scheme. although it doesn't have anything to do with the product, though.

Guest
atb2005's picture

Funny visuals, but there's nothing original about the statement that yellow teeth catch much more attention.. That's a given. Also, the agency should correct the English copy :) Teeth catch, not catches.

atb2005
Activity Score 13557
Guest's picture

"draw attention" would be more appropriate.

i find the ads rather confusing because of the highlighter being right next to the toothpaste; the highlighter is the one that looks like a packshot, and the toothpaste is almost unnoticeable.

but i do wnjoy the art direction and the whole visual 'retro' scheme. although it doesn't have anything to do with the product, though.

Guest
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