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Scuba diver

Campaign
Agency Network: 
Published/Aired: 
August 2009
Even:  Scuba diver

Description

Print advertisement created by RGA, Brazil for Even, within the category: Health.

Caption

Against bad breath.

Advertising Agency: RGA Comunicação, Recife, Brazil
Creative Director: Daniel Zago
Art Directors: Olivia Nowak
Copywriters: Daniel Zago, Ricardo Zaclis
Typographer: Olivia Nowak
Photographer: Sven Schrader
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Highest Rated

Guest's picture

doesn't need to say it, when u say that in copy. if do it, it'll become 'A for Apple' communication.

Guest
Guest's picture

The visual doesn't say it's against bad breath.

Guest
Guest's picture

doesn't need to say it, when u say that in copy. if do it, it'll become 'A for Apple' communication.

Guest
alexander_bickov's picture

Fly is a sign of corpse :) So this guy is dead :) But execution is well done (Dead fly on the water :)

alexander_bickov
Activity Score 3281
Guest's picture

I think Fly is sign of something stinking...not necessarily "dead"....

Guest
satpal's picture

i thought there was a law against fly in ads to show a bad smell. like spider web to show old things.

satpal
Activity Score 144
funky_frogii's picture

love this......

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

HOW?
do u think i m gonna believe that just by looking at the visual ?

Guest
wild_fire's picture

funny...

wild_fire
Activity Score 91
iT-iS-i's picture

funny? not really if you think about it, more like tired.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

just write's picture

maybe flies are getting attracted bcoz of good smell...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

the ad is not that appealing. and its vry hard to say that flies get attracted to bad smell only.

Guest
Zeus's picture

i lov it!!

Zeus
Activity Score 906
somewhere
Guest's picture

he looks like more of a skin diver than a scuba diver.
and with the message: it sure is clear to me.

Guest
Guest's picture

fly is not just for corpse it could be shit and shit stinks. get the connection?

Guest
Guest's picture
Guest
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