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Chicken

Campaign
Agency Network: 
Published/Aired: 
August 2009
Even:  Chicken

Description

Print advertisement created by RGA, Brazil for Even, within the category: Health.

Caption

No mercy with food

Advertising Agency: RGA Comunicação, Recife, Brazil
Creative Director: Daniel Zago
Art Director: Gabriel Linhares
Copywriter: Daniel Zago, Ricardo Zaclis
Typographer: Olivia Nowak
Illustrator: Adriano Marcusso
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Guest's picture

great
good approach

Guest
alexander_bickov's picture

Negative mood promotion. Dont like it. Congrats to this ads creators http://adsoftheworld.com/media/print/stamyl_cow

alexander_bickov
Activity Score 3281
Ed Mintone's picture

?

Ed Mintone
Activity Score 585
Other
alexander_bickov's picture

? :)

alexander_bickov
Activity Score 3281
Guest's picture

thank-you! i do think this is a clever campaign, but couldn't immediately articulate why it is so off-putting. very useful term, that.

Guest
Javier Ramírez's picture

Muuuuy buenooooos

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

mmmm chicken. This campaign reminds me of the cartoons I watched while growing up. Even the art style is a bit Chuck Jones-y. Great!

Guest
Guest's picture

BUENA CAMPAÑA, una diferente vuelta creativa

Guest
Guest's picture

I do love the cartoon style, but these ads may have worked better if the "food" wasnt live animals.

Guest
Guest's picture

that poor chicken :(

Guest
Guest's picture

Dinner Tonight: Chicken Milanesa

Guest
satpal's picture

Worst "done" i've ever seen !

satpal
Activity Score 144
Arkadiusz's picture

I wonder why in these ads something what is supposed to remove food, is stopping it in place?

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

that is a very good point!

Guest
Grace Bastien's picture

Don't kill the cute cartoon animal! Agree... more negative than fun... I see where they were trying to go with this though.

Grace Bastien
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