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Birthday

Campaign
Agency Network: 
Published/Aired: 
August 2009
Even:  Birthday

Description

Print advertisement created by RGA, Brazil for Even, within the category: Health.

Caption

Against bad breath.

Advertising Agency: RGA Comunicação, Recife, Brazil
Creative Director: Daniel Zago
Art Directors: Olivia Nowak
Copywriters: Daniel Zago, Ricardo Zaclis
Typographer: Olivia Nowak
Photographer: Sven Schrader
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Highest Rated

dsklan's picture

the girl drunk a lot?

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

absolutely funny idea

Guest
advertising ninja's picture

this one is really funny

advertising ninja
Activity Score 616
Art Director at brain, warsaw
funky_frogii's picture

this one is different from other two ads ....good one but

he he he i got one idea....every one wears b.day cap in party right ?.so we can show that, when the girl is blowing the candle,all the people standing in front of her should keep the cap on nose and people who are at the side,their cap can be on head.......he he he jus a thought

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Reality Check's picture

@ funky_frogii,

Your suggestion communicates bad breath better than this ad, which communicates hot breath, as if she just had Tabasco sauce.

Reality Check
Activity Score 2549
Pencil-Killer's picture

outstanding ad, best of the series

Pencil-Killer
Activity Score 59
Art Director at Leuven
dsklan's picture

the girl drunk a lot?

dsklan
Activity Score 1926
Art Director at homeshop
dsklan's picture

the girl drunk a lot?

dsklan
Activity Score 1926
Art Director at homeshop
dsklan's picture

the girl drunk a lot?

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

children dont have bad breaths.

Guest
mark3r's picture

My friend, I totally agree with you, children are definitely NOT the target for such a product. Too bad though... fine idea.

mark3r
Activity Score 1949
Art Director at Scout
Dev Kumar's picture

Nowhere near Brazilian standards...shoddy work.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

"Hey, easy with the mouthwash."

Guest
Guest's picture

This is a different idea and a stronger one. The rest are not a part of the campaign.

Guest
Guest's picture

this is the only that not is a cliche but the visual graphic is poor.

Guest
Guest's picture

this is the only that not is a cliche but the visual graphic is poor.

Guest
Guest's picture

this is the only that not is a cliche but the visual graphic is poor.

Guest
shahid.h's picture

thsi has sure got an idea, good one, liked it!

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
thenewguy's picture

I like this one the best in the series. The flies don't portray the message without the copy, and the rollercoaster one, thought funny, is a little bit disconnected as well, I feel.

This one is funny. I don't think it conveys that she's been eating spicy food because she wouldn't need a candle to create flames. They'd just come out, ie. the newish Taco Bell ads. What DOES need flame to create MORE flames, is gas. Hence, we understand that there are some wicked fumes in this little girls mouth when she blows on that candle. This, I think, is the only one that doesn't need to put a big bottle of mouthwash in the bottom corner to explain what the ad is about.

thenewguy
Activity Score 127
Copywriter at Quebec
thenewguy's picture

I like this one the best in the series. The flies don't portray the message without the copy, and the rollercoaster one, thought funny, is a little bit disconnected as well, I feel.

This one is funny. I don't think it conveys that she's been eating spicy food because she wouldn't need a candle to create flames. They'd just come out, ie. the newish Taco Bell ads. What DOES need flame to create MORE flames, is gas. Hence, we understand that there are some wicked fumes in this little girls mouth when she blows on that candle. This, I think, is the only one that doesn't need to put a big bottle of mouthwash in the bottom corner to explain what the ad is about.

thenewguy
Activity Score 127
Copywriter at Quebec
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