Big Ben

Campaign
Agency Network: 
Published/Aired: 
May 2010
Eurostar:  Big Ben

Description

Print advertisement created by TBWA, Belgium for Eurostar, within the category: Transport.

Caption

Become completely big ben catch the London virus.

Advertising Agency: TBWA Brussels, Belgium
Creative Director: Yan macken
Art Director: Menno Buyl
Photographer: David Stewart
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Highest Rated

Guest's picture

I think they send to cannes this. I might have seen it getting silver i think!

Good Jobs Guys! Good Art Direction! Keep Rockin!

Guest
Pedestrian's picture

Nothing about this really says "travel" to me.

And "catch the London virus"...I know something is lost in the translation...but still. What does this have to do with looking like Big Ben or fish and chips?

Pedestrian
Activity Score 492
Guest's picture

I think they send to cannes this. I might have seen it getting silver i think!

Good Jobs Guys! Good Art Direction! Keep Rockin!

Guest
Kateter's picture

no, that's a genuine crap.

Kateter
Activity Score 2029
Copywriter
Guest's picture

doesn't like it. Copy is not translatable and like Pedestrian it doesn't make me want to travel...

Guest
capywriter's picture

Getting the London Virus is all about being completely crazy about London. The prices are low, so nothing should hold you from going... and going again.
In fact these posters are the follow-up of an internet focussed campaign. Through Facebook several 'symptoms' of the virus were spread. If you found them all, you could win a free ticket, which could be passed on to someone else after your trip (like a disease). Actually the tickets could be passed from one person to another up to 8 or 9 times.

By the way, the creative director's name is Jan Macken, not Yan ;)

capywriter
Activity Score 5513
Copywriter at Freelance
Pedestrian's picture

And still, nothing about that says "travel". You could take that "idea" and tie it to any product. "Catch the Porsche Virus." "Catch the candy virus."

So, long story short...it's a pretty bad campaign. Explaining it just makes it more complex and weird.

Pedestrian
Activity Score 492
capywriter's picture

Everybody in Belgium knows Eurostar is all about travelling to London and back. You might need all this extra information, but Belgians don't. Eurostar has been advertising very regularly the past years. So the minute they come up with something else, it's pretty clear what they are talking about.

capywriter
Activity Score 5513
Copywriter at Freelance
pdabhinav's picture

not good

pdabhinav
Activity Score 100
Guest's picture

It's really weird how some people here seem to find problems in every piece of advertising where in fact there are no problems at all. This is a very simple campaign - its primary task is to attract attention to the destination and inform people who could be potentially interested "in catching the virus" about the price and name of the service. IMHO the goal is reached perfectly.

Guest
Kateter's picture

wow, you mentioned 2 primary tasks and still go on with saying there's no problem with this ad?

every heard of single-minded proposition?

Kateter
Activity Score 2029
Copywriter
Guest's picture

if you read what he said again, i think it is a single minded proposition. the first thing you gotta do to get people to read the info is to grab their attention, which is just how ads should work to begin with.

Guest
Guest's picture

Wow its really good! I think alot of people here are wrong!

Dont loose the rust in yourself guys ;) Cannes is coming!

Guest
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