Description
Poor balancing of tire fitting leads to the appearance of rudder vibrations that give the feeling of a bad road even if the pavement is ideal.
Print advertisement created by Michurin, Ukraine for Euroshina, within the category: Automotive.
Tire service defines the road
Creative Director: Bolsunovsky Dima
Art Director: Kobzenko Slava
Copywriter: Dikusarova Lena
Designer: Vyshepan Ivan
"Poor balancing of tire fitting leads to the appearance of rudder vibrations that give the feeling of a bad road even if the pavement is ideal."
If you have to explain your concept, your concept is unclear.
They did explain it, but I don't think they needed to -- I'd say the ad is clear.
Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
better than that
Chaminda Rathnayake
Improving the headline could strengthen the idea. Using the word 'balancing' somewhere in the headline may help.
Still, not a bad idea.
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