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Spot the Opportunity

Agency Network: 
Published/Aired: 
April 2012
E*TRADE:  Spot the Opportunity
E*TRADE Print Ad -  Spot the Opportunity

Description

The ad uses trader symbols for the finance markets - a bull represents a positive market, and a bear a negative market - and forms them into an Escher-esque visual illusion, demonstrating our brand's postioning about how E*Trade can help you get involved in online trading: 'Anyway you look at it, opportunities are out there.'

Credits:

Print advertisement created by TBWA, Australia for E*TRADE, within the category: Finance.

Advertising Agency: WHYBIN/TBWA/TEQUILA, Melbourne, Australia
Executive Creative Director: Paul Reardon
Creative Director: Damian Royce
Art Director: Sarah Vincenzini
Copywriter: Gareth Sweet
Illustrator: Ross Murray
Designer: Pat Sofra
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Highest Rated

lpgatti's picture
lpgatti
Activity Score 339
Creative Director at publicidade |

Lp Gatti

morse's picture

This would work great as a poster.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

somecopywriter's picture

Very clever idea that's well executed. Nice.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
MicheleVirgilio's picture

very good

MicheleVirgilio
Activity Score 2617
ambareeshashirivaram's picture

cool man

ambareeshashirivaram
Activity Score 117
Art Director at Art Director at MuseComm / bangalore |

@

stevel's picture

i think that's the point...

stevel
Activity Score 423
lpgatti's picture
lpgatti
Activity Score 339
Creative Director at publicidade |

Lp Gatti

lpgatti's picture
lpgatti
Activity Score 339
Creative Director at publicidade |

Lp Gatti

chuckieT's picture

The HSBC ad is a direct lift from Escher. At least this ad changed the subject to make it appropriate to finance.

chuckieT
Activity Score 680
Creative
vlads's picture

i love this treatment of art. great art!

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

kleenex's picture

Great art.

kleenex
Activity Score 57563
Web Designer/Developer
Ron Burgundy's picture

nice

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Saikia's picture

fabulous...

Saikia
Activity Score 51
Creative Director at Free Flying |

www.brandstorify.com

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