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Bedroom

Campaign
Agency Network: 
Published/Aired: 
February 2008
Etna:  Bedroom
Etna Print Ad -  Bedroom

Also From This Campaign 2

Description

Print advertisement created by Lowe, Brazil for Etna, within the category: House, Garden.

Advertising Agency: Borghierh/LOWE, Sao Paulo, Brazil
Creative Directors: Jose Henrique Borghi, Erh Ray, Edgard Gianesi
Art Director / Illustrator: Piu Afonseca
Copywriter: Pedro Corbett
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Highest Rated

monotone's picture

OMG Brazil! Yes, I was speechless for a bit.

monotone
Activity Score 301
ad/mkt student@ESCS |

I swear I had something cool to put here.

Grrrr's picture

Ivan, where are the comments? It's been a while...

Grrrr
Activity Score 1961
Illustrator
ivan's picture

This ad has been posted just a few minutes ago. Patience. Maybe members are speechless. ;)

ivan
Creative Director at Ads of the World
Berlini89's picture

pahh... speechless? ;)

i don't get the ad.

Berlini89
Activity Score 45
Berlini89's picture

pahh... speechless? ;)

i don't get the ad.

Berlini89
Activity Score 45
teenquey's picture

Pointers: Word in bubbles symbolizes furniture

Read the copy:
There is a time that just exchanging your furniture's position is not enough anymore.

On why the words in the bubbles are being exchanged in position and makes no sense. -> Suggesting that it is being too pushed to have the words exchanged to have a new meaning. -> Get a new word (furniture).

Understood?

teenquey
Activity Score 290
JWT
teenquey's picture

I like it!

teenquey
Activity Score 290
JWT
All ears's picture

Yes, I don't get it either.

A little help?

All ears
Activity Score 233
Copywriter, London
Anabel's picture

How's it that u dont get it? Have u read the copy?

u will come to the point that moving your forniture from placa to place in your room wont be enough, so go and get some new one.

How about now?

Anabel
Activity Score 46
none / AAAP (ASOCIACION ARGENTINA DE AGENCIAS DE PUBLICIDAD)
Copy_ranter's picture

I like it! It's not award winning but it's a great way to tackle a problem from a copy perspective.

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
JAGGY's picture

You have to work hard to like it.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

mishkaa's picture

Pathetic....duped by the thumbnail!

mishkaa
Activity Score 296
andré ™'s picture

It's easy to get once you read the small copy, but I don't think it would sell any furniture.

andré ™
Activity Score 144
Creative Director at Art Director |

and... andre navas | design

andré ™'s picture

Oh, it's a pretty cool store, kind like copycat of Ikea.

andré ™
Activity Score 144
Creative Director at Art Director |

and... andre navas | design

Ronas's picture

Very nice ad.

Great copywrite.

Ronas
Activity Score 30
ID/TBWA
NatalieM's picture

It makes sense, but if you read into it, then it means if you change your furniture around even once, it doesn't look good anymore. That makes me think that Etna furniture is not very versatile. Maybe you should go for the positive on this one and present Etna furniture as the most versatile furniture instead of its competitors being not versatile. Just a thought.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Abra Cadabra's picture

It's a lot simpler than that. They're just poking fun at those people who, instead of buying new furniture, just try to re-arrange their old furniture to get a new look. They want those people to buy new furniture from them instead.

I actually kind of like this ad, except for the 3-D effects they applied to the borders of the word bubbles.

Abra Cadabra
Activity Score 102
Other
sloppy4's picture

this ad sucks
ad this sucks
sucks ad this

sloppy4
Activity Score 1492
december's picture

the idea is nice, but the copy just above the logo and tag, sense makes no

december
Activity Score 93
Copywriter at Southern Methodist University |

I used to think heavy thoughts, until they crushed my head.

monotone's picture

OMG Brazil! Yes, I was speechless for a bit.

monotone
Activity Score 301
ad/mkt student@ESCS |

I swear I had something cool to put here.

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