Description
Print advertisement created by Lowe, Brazil for Etna, within the category: House, Garden.
Creative Directors: Jose Henrique Borghi, Erh Ray, Edgard Gianesi
Art Director / Illustrator: Piu Afonseca
Copywriter: Pedro Corbett
Highest Rated
OMG Brazil! Yes, I was speechless for a bit.
I swear I had something cool to put here.
This ad has been posted just a few minutes ago. Patience. Maybe members are speechless. ;)
Pointers: Word in bubbles symbolizes furniture
Read the copy:
There is a time that just exchanging your furniture's position is not enough anymore.
On why the words in the bubbles are being exchanged in position and makes no sense. -> Suggesting that it is being too pushed to have the words exchanged to have a new meaning. -> Get a new word (furniture).
Understood?
How's it that u dont get it? Have u read the copy?
u will come to the point that moving your forniture from placa to place in your room wont be enough, so go and get some new one.
How about now?
I like it! It's not award winning but it's a great way to tackle a problem from a copy perspective.
You have to work hard to like it.
Jaggy, MICA Ahmedabad
It's easy to get once you read the small copy, but I don't think it would sell any furniture.
and... andre navas | design
Oh, it's a pretty cool store, kind like copycat of Ikea.
and... andre navas | design
It makes sense, but if you read into it, then it means if you change your furniture around even once, it doesn't look good anymore. That makes me think that Etna furniture is not very versatile. Maybe you should go for the positive on this one and present Etna furniture as the most versatile furniture instead of its competitors being not versatile. Just a thought.
-Natalie
http://www.nataliemarion.com
It's a lot simpler than that. They're just poking fun at those people who, instead of buying new furniture, just try to re-arrange their old furniture to get a new look. They want those people to buy new furniture from them instead.
I actually kind of like this ad, except for the 3-D effects they applied to the borders of the word bubbles.
the idea is nice, but the copy just above the logo and tag, sense makes no
I used to think heavy thoughts, until they crushed my head.
OMG Brazil! Yes, I was speechless for a bit.
I swear I had something cool to put here.
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