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Tattoos

Campaign
Agency Network: 
Published/Aired: 
October 2012
Etch A Sketch:  Tattoos

Description

Print advertisement created by Team Detroit, United States for Etch A Sketch, within the category: Gaming.

Caption

Your cousin does tattoos?
Don't you wish you could erase all your mistakes?

Advertising Agency: Team Detroit, USA
Chief Creative Officer: Toby Barlow
Executive Creative Director: Gary Pascoe
Art Director: Brandi Keeler
Copywriter: Hannah Smart
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Roger Keynes's picture

This is pushing it.

And I like that. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Feysless's picture

cool very cool...

Feysless
Activity Score 2622
Art Director |

groovy baby!

jasonriahi's picture

I like it for being witty but it doesn't make me want to buy a child one

jasonriahi
Activity Score 6
Hadrons's picture

you'll be surprise, it beats all the "i-toy" around - your child will *dig it*

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture

Plus... I think the parents buying this for their kids will get just as much fun out of it! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

bate_palmas's picture

Yeah - really dig this campaign - nice work!

bate_palmas
Activity Score 1479
vote4pedro's picture

Funny, but fake.

For those not in the U.S., it's based on a comment made by Mitt Romney's campaign manager. During the presidential primaries, Mitt Romney made all kinds of nutty, far right-wing statements to appeal to the mouth breathers. A reporter asked his manager if he thought his newly adopted extreme views would hurt them in the actual campaign. He responded that campaigns are like etch a sketches. You can just shake them up and start over.

So with that said, I don't see any way that a company would approve a campaign that insults roughly half their customer base.

vote4pedro
Activity Score 4601
Copywriter
vote4pedro's picture

Funny, but fake.

For those not in the U.S., it's based on a comment made by Mitt Romney's campaign manager. During the presidential primaries, Mitt Romney made all kinds of nutty, far right-wing statements to appeal to the mouth breathers. A reporter asked his manager if he thought his newly adopted extreme views would hurt them in the actual campaign. He responded that campaigns are like etch a sketches. You can just shake them up and start over.

So with that said, I don't see any way that a company would approve a campaign that insults roughly half their customer base.

vote4pedro
Activity Score 4601
Copywriter
stevel's picture

yes. that makes sense. credit mitt romney's 2012 presidential campaign for making the etch-a-sketch famous. that thing really needed a boost to get off the ground.

stevel
Activity Score 423
vote4pedro's picture

That's not what I said. Read my comment again and think this time. Then see my reply below if you're still confused.

vote4pedro
Activity Score 4601
Copywriter
bate_palmas's picture

Hey vote4pedro

I take your point, but dude are you sure this is based on the Romney thing? I dont live there or anything, but it seems to me this is quite universal...no?

bate_palmas
Activity Score 1479
vote4pedro's picture

The toy itself is universal. And if the campaign were developed in a vacuum, I would say it's universal. Or if this were done in another country,I'd say it's a coincidence. But the comment I'm referring to was played over and over for months and is still talked about. It has become a cultural reference. So anyone living here would make the same connection.

vote4pedro
Activity Score 4601
Copywriter
bate_palmas's picture

Yeah, when i said universal I meant that everyone everywhere in the world makes mistakes, I wasn't talking about the toy.

What was the comment Mitt made?

bate_palmas
Activity Score 1479
kleenex's picture

I like the idea.

kleenex
Activity Score 58793
Web Designer/Developer
TheSmirkingFox's picture

I really like the idea and the lines are funny. However, I'm not sure it's so good fro a strategic point of view, since people don't buy their kids Esk A Sketch because they're going to make mistakes. They buy them so they can make many different "drawings".

TheSmirkingFox
Activity Score 145
Planner
just_don's picture

These do not push any envelopes. You can hear the lines coming a mile away. ZZZ.

just_don
Activity Score 2
Creative Director
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