Boy

Campaign
Agency Network: 
Published/Aired: 
March 2010
Essentiale:  Boy
Essentiale Print Ad -  Boy

Also From This Campaign 2

Description

Print advertisement created by Saatchi & Saatchi, South Africa for Essentiale, within the category: Pharmaceutical.

Caption

Don't bring last night home with you.
Your liver will thank you in the morning.

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Adam Wittert
Art Directors: Marais Janse Van Rensburg, Keshia Meyerson
Copywriter: Kiran Reddy
Photographer: Michael Meyersfeld
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Highest Rated

Shawali's picture

Karaoke and midget rapper are bad for the liver?

Shawali
Activity Score 8408
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

atb2005's picture

A total miss. Unless you know what Essentiale is for, you are unlikely to figure it out from these images. And, by the way, the people on the right may not necessarily be drunk. You don't always have to be drunk to sing karaoke. The midget rapper, I can tell, has been photoshopped into the picture later. 7 stars just for the concept, which, though original, is not well executed.

atb2005
Activity Score 13489
Shawali's picture

Karaoke and midget rapper are bad for the liver?

Shawali
Activity Score 8408
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Adaddicted's picture

I do not waste my time commenting on it ; )

Adaddicted
Activity Score 3403
Art Director |

withalltherespects

dreadboy's picture

The fellow on the lower right corner is so "a bonus" that I would have skipped, especially with the backwards writing on its shirt (flipped, but forgot/lazied switching the text)

dreadboy
Activity Score 411
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

bad astronaut's picture

could be more over the top....

bad astronaut
Activity Score 528
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