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Rog's picture

Me, you and everyone else are a bit smarter than that, Rocketman. ;)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

andrej dwin's picture

great thinking!

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*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

muxa's picture

Lame art direction.

muxa
Activity Score 602
Copywriter
capywriter's picture

Doesn't make sense at all... whoever wants to buy an espresso machine devided in 1000 pieces???

capywriter
Activity Score 5513
Copywriter at Freelance
joeBk's picture

can be better i feel ..idea is there.
i do feel that is to simple..for the layout..
maybe need to develop more for the layout..color also..
this is my idea..but i do know that mabe have some reason
to keep the ad in this way..so anyway..not bad keep trying..

joeBk
Activity Score 85
art Director
act's picture

too many of such ads recently...

act
Activity Score 535
Art Director
Rog's picture

C o n f u s i n g
v i s u a l
b e n e f i t.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

rocketman's picture

i think the visual invites you to put together the espresso machine in your mind, and that makes the ad engaging. If you've invested those few seconds on the visual, then you'll read the copy and get it: pay it in parts. i think it works.

rocketman
Activity Score 385
Creative Director at jwt / glue
Rog's picture

Me, you and everyone else are a bit smarter than that, Rocketman. ;)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

tantrik_indian's picture

They should have shown the whole espresso in one corner. And the parts all across the ad. And the line could have been - get in full. pay in parts. Perhaps :P
~~be cool eh!~~

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

everyoneisacritic's picture

Straight-forward enough. Seems to have been made to win awards with the tried-tested-previously-awarded parts and pieces layout, not sell the benefit. No crime in that.

everyoneisacritic
Activity Score 20
copywriter
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