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Agency Network: 
Published/Aired: 
August 2009
ESPN Print Ad -  Wave

Description

Print advertisement created by Saatchi & Saatchi, Singapore for ESPN, within the category: Media.

Caption

It's like being there.

Advertising Agency: Saatchi & Saatchi Singapore
Executive Creative Director: Richard Copping
Creative Director: Andrew Petch
Art Directors: Richard Copping, Eddie Wong
Photographer: Sebastian Tan
Retouchers: Kendrick Wong, Deedee Ferninandus
Copywriter: Andrew Petch
Photo studio: Shooting Gallery
Digital Imaging: Quay Digital
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Guest's picture

Can somebody explain?

Guest
magintosh's picture

it's the wave, a common sporting event ritual for fans. they're watching the games at home on espn....it's like being at the game.

magintosh
Activity Score 62
Graphic Design |
Guest's picture

they are doing the wave

Guest
Guest's picture

It's the wave.

Guest
Guest's picture

its easy..... i like it...

Guest
magintosh's picture

love it. cool idea.

magintosh
Activity Score 62
Graphic Design |
Guest's picture

nice. the wave is big, specially in south america

Guest
Guest's picture

Pirate of the Caribbean:

Good insight. Very simple and clever thinking.
I like it. Very good guys.

Guest
Guest's picture

La Olaaaaaaaaaa!!!!!!!!!!

Guest
Guest's picture

Nice

Guest
Guest's picture

Is the wave something common in Singapore?

Guest
A stranger abroad's picture

It's known and recognised everywhere.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Grace Bastien's picture

Nice direction.

Grace Bastien
alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3279
KESHAV's picture

cool idea

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
RAM KATE's picture

A wave in a stadium is done when the game is in progress and nothing is happening. The above concept shows how that the media has brought the show live direct in millions of homes with the similar pulsating excitement as taking place in the stadium. Whether it's like watching live at the scene or at home you miss nothing. That's it USP

RAM KATE
Activity Score 763
Copywriter at Marketing |

RAM KATE

gon_enelcamino's picture

a bit boring

gon_enelcamino
Activity Score 838
Underground
Ad_me's picture

nice one petchy

Ad_me
Activity Score 80
Arkadiusz's picture

I like it

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

It's called a mexican wave. Because of the 1986 Fifa world cup (in mexico) It wasn't the most exciting of tournaments so the crowd did it a lot to keep them selves entertained.

But surly this mexican wave is being formed by the celebration of a goal in different peoples living rooms all over the country.

Guest
premc's picture

good !!!

8/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

firebug's picture

nice

firebug
Activity Score 1113
Guest's picture

another nice one from Saatchi Singapore. Copping is an art master!

Guest
Guest's picture

its exactly the same execution of an ad done by saatchi malaysia for a detergent brand.

Guest
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