Bones, 1

Campaign
Agency Network: 
Published/Aired: 
July 2008
ESPN:  Bones, 1

Description

Print advertisement created by BBH, Brazil for ESPN, within the category: Media.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Photographer: Paulo Vainer
Illustrators: Roberto Jun, Bruno Mazzilli
Digital Retouch: Alexandre Calvin, Daniel Leão
Artist: Marco Di Giorgio
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Rabubi's picture

cool

Rabubi
Activity Score 554
Copywriter
fen1x's picture

Great Art !!!
Its hard to see it at 1st time but I hope its for print only.

fen1x
Activity Score 465
Graphic Designer at Multimedia Designer (graphic, www)
Wordnerd's picture

nice campaign!

Wordnerd
Activity Score 6620
Copywriter
Zeus's picture

cool, but you get confuse...have to get closer to see what it is...

Zeus
Activity Score 900
somewhere
David Hasselblad's picture

I don't get it.

Nice looking visuals and all, but what are they trying to say?
It's a skateboarder carved out of an old, dug-up bone. I'm stumped.

Is there a new series on ESPN that I'm not aware of?
Archaeology meets extreme sports-themed arts and crafts?

David Hasselblad
Activity Score 120
Amsterdam
AyMorch's picture

No entiendo muy bien, ¿quiere decir que el deporte lo llevas hasta en los huesos o que son deportes tan extremos que terminas quebrándote los huesos...??

AyMorch
Activity Score 16
Freelance
silenciorn's picture

a marble bone... he he he

not a bad idea.

silenciorn
Activity Score 151
MoO media |

si fai il mio nome, non ci sono più...

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