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Cannes Lions

Agency Network: 
Published/Aired: 
October 2016
ESPM:  Cannes Lions
ESPM Print Ad -  Cannes Lions

Description

Print advertisement created by Staff, Brazil for ESPM, within the category: Education.

Caption

How long will the images win?

Advertising Agency: Staff Brasil, Rio de Janeiro, Brazil
Creative Director: Paulo Castro
Art Director: Ian Guimarães
Copywriter: Dudu Barcelos
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Hiperion's picture

so?

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
ivan's picture

So, it's the right time to learn copywriting. Copy ads will be back apparently.

ivan
Activity Score 14
Creative Director at Ads of the World
xcreativity's picture

Love that! Good copywriting just makes my world go around

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

sintra's picture

if copy is back .... why no creative copy ?

sintra
Activity Score 699
Administrative
mrckais's picture

maybe is like a challenge between copy and images.

mrckais
Activity Score 417
Art Director |

mrckais

Phil Lestino's picture

The images will win as long as the copy is as poor in this ad...or is it just the translation that is dreadful?

Phil Lestino
Activity Score 1684
lovecreativeads's picture

like it

lovecreativeads
Activity Score 21
Art Director
silvi's picture

This is brilliant!

silvi
Activity Score 4172
Copywriter
brandingworthspreading's picture

Very interesting and different.Love it!

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

Corbeen's picture

Oh god, i hate scams:))))..And cannes related scams? buaaah... like a bad dinner.

half of them have a quite strong copy. Not good point at all. sorry guys but how would u understand half of the grand prix without a copy..
:)) sorry but u push a wrong break here..
... BUT! any way nice to see all the grand prix together after a long time.. Half of them truly suck. :)))) (rock)

Corbeen
Activity Score 1095
Dzsoi's picture

It is about trends not the quality of copywriting, there are still plenty amazing copies in the world of advertising. And Corbeen is right, at least half of these suck. Sorry, Cannes is not my fetish.

Dzsoi
Activity Score 8611
Copywriter
Ian Guimaraes's picture

As Dzsoi said, its all about trends. The globalization made it.

Ian Guimaraes
Activity Score 64
Art Director
Hibon's picture

Start playing "Scrabble" and maybe copy will be back.

Hibon
Activity Score 3734

Simple ideas are the best !

ek kanya's picture

ok? so?

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

boom's picture

not sure I totally get this.

boom
Activity Score 164
Art Director
whatthefudge's picture

A picture is worth...

whatthefudge
Activity Score 1266
Critic's picture

I appreciate the idea. At times the images fail to convey what they should.

Critic
Activity Score 271
Copywriter at Slow shutters
rajesh_keyaar's picture

like it

rajesh_keyaar
Activity Score 236
rolling.stone's picture

do people really have the patience to read the ad full of copy (no matter how good copy is)

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Critic's picture

Yes. Many ads got rewards mainly because of their effective copy. I hope Ivan agrees with me.

Critic
Activity Score 271
Copywriter at Slow shutters
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