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Balloons

Campaign
Agency Network: 
Published/Aired: 
September 2010
Espire Condom:  Balloons
Espire Condom Print Ad -  Balloons

Also From This Campaign 2

Description

Print advertisement created by Adplanet, Singapore for Espire Condom, within the category: Health.

Caption

Have a safe Christmas.

Advertising Agency: Adplanet, Singapore
Creative Director: TC Leo
Art Director: Tan Tin Yick
Copywriter: Joy Lee
Illustrator: Evan / Magic Cube
Photographer: Soon Tong / Calibre Studio
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Highest Rated

CuriousPencil's picture

A ceiling full of balloons doesn't scream 'safety' to me, nor danger, and nor, as mr.x points out, Christmas, though that might be a cultural thing. If the idea is to show the barrier effect of condoms, it might be a good idea not to use a Frankenstein penis with a flat end. Or to show what's at the other side of the barrier. As is, this is a contextless image of a ceiling belonging to a very unimaginative party organiser. No safety, and by the drab surrounds, no danger of sex either.

CuriousPencil
Activity Score 4225
Copywriter
luispiter's picture

i love it...

luispiter
Activity Score 2756
comunication
Vingy's picture

I don´t know its very white i think the idea is great but the execution is very poor

Vingy
Activity Score 474
Copywriter at Advance
everartz's picture

hehehe.... nice ;)

everartz
Activity Score 7613
Art Director |

| everartz |

writersblog's picture

It's clever, but don't hide your idea and expect your TA to look for the point you're trying to make.

writersblog
Activity Score 553
Copywriter
mr.x's picture

Balloons that looks like sperm. I don't think anyone associates balloons with christmas?

mr.x
Activity Score 998
Forsbergs Skola
luispedromendezb's picture

what? the idea?? the concept? very confused

luispedromendezb
Activity Score 104
Klidesign's picture

Cool.

Klidesign
Activity Score 209
Graphic Designer
Lazarus's picture

Would it have been to say 'New Year's'? More relevant.

Lazarus
Activity Score 1537
Creative Director
chanderjoshi's picture

gr8!!

chanderjoshi
Activity Score 153
Other at Essence Communications
Hidemat's picture

This one is great... funny and clever.

Hidemat
Activity Score 26
CuriousPencil's picture

A ceiling full of balloons doesn't scream 'safety' to me, nor danger, and nor, as mr.x points out, Christmas, though that might be a cultural thing. If the idea is to show the barrier effect of condoms, it might be a good idea not to use a Frankenstein penis with a flat end. Or to show what's at the other side of the barrier. As is, this is a contextless image of a ceiling belonging to a very unimaginative party organiser. No safety, and by the drab surrounds, no danger of sex either.

CuriousPencil
Activity Score 4225
Copywriter
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