Sweater Kittens

Campaign
Agency Network: 
Published/Aired: 
April 2011
Esotika:  Sweater Kittens

Description

Print advertisement created by Lindsay Stone & Briggs, United States for Esotika, within the category: Personal Accessories.

Caption

Now, the first thing he looks at won't be your sweater kittens.

Advertising Agency: Lindsay, Stone & Briggs, USA
Art Director / Associate Creative Director: Matt Johanning
Copywriter / Associate Creative Director: Lee Schmidt
Photographer: Parish Kohanim
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Highest Rated

atb2005's picture

You google esotica and the first thing that comes up is a site called ESOTIKA EROTICA PSYCHOTICA, which I, out of curiosity, decided to check out. :)

Campaign is terrible on so many levels. It's actually embarrassing. For a product (or design) as unique as this one, the art direction is pretty pedestrian. Don't get me started on the copy (kittens = boobies). These are some weird looking glasses, btw. Good luck, selling them.

atb2005
Activity Score 13547
jamesrothenburg's picture

No, they will looking at those stupid glasses.

jamesrothenburg
Activity Score 554
Art Director
atb2005's picture

You google esotica and the first thing that comes up is a site called ESOTIKA EROTICA PSYCHOTICA, which I, out of curiosity, decided to check out. :)

Campaign is terrible on so many levels. It's actually embarrassing. For a product (or design) as unique as this one, the art direction is pretty pedestrian. Don't get me started on the copy (kittens = boobies). These are some weird looking glasses, btw. Good luck, selling them.

atb2005
Activity Score 13547
checking_the_gate's picture

Cool product. These glasses aren't for everybody. But that's the point. You have to be a little daring to wear them. Nice, simple art direction that puts the product front and center. The faces--and the glasses--are very compelling.

checking_the_gate
Activity Score 12
Boxey's picture

...which is why these ads are getting such rave reviews and high ratings.

Boxey
Activity Score 8875
Melaleuca In-House
goranflr's picture

My dear "checking_the_gate", don't try to sell us this ads like if we would've never seen advertising before. If you say that the point is that these glasses aren't for everybody, then why you're not making THAT point in your ads? If the glasses should cause a big impact in my personal image, why the ads are not making any impact at all? And, please, don't even start with the lame argument that it's causing an impact in this web page because we're destroying it... What causes an impact on us is that your ad (or some very good friend of yours ad) made it into this page! It's really a shame.

I just see a very poor photography with a very bad selection of models. If you want to prove the people that they won't look silly with those glasses, then put people who don't look silly with them! If you say that these glasses are not for everybody, then why are you putting people that look so average, so normal, so... everybody! There's no style at all in the art direction. It's killing the glasses (if they are not dead already). This is a different product. Show me how to use it. That's the first big fail of this campaign, for me.

Another big fail: the copies. If you have a product as edgy as this one, then you should do something edgy also. Such a soft selection of phrases with a cliché double meaning doesn't make the magic. And, if you check a bit further, you can notice that there is no strategy behind at all. Hire a planner for next time.

Now, to do a bad ad, well, it happens to everyone. That's not the main problem here. The main problem is to see you trying to sell it to us, like if we were total amateurs. That's what, particularly, makes me angry. I've seen bad creatives talking in that same language to naive clients just to take their money away... Well, I think now we know how the ad was sold. And how naive the client is.

goranflr
Activity Score 259
Copywriter
Wilford Brimley's picture

Very well said.
These ads should be called sADS.

Wilford Brimley
Activity Score 32
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