Commitment

Campaign
Agency Network: 
Published/Aired: 
April 2011
Esotika:  Commitment

Description

Print advertisement created by Lindsay Stone & Briggs, United States for Esotika, within the category: Personal Accessories.

Caption

The first pair of glasses that says, "I'm not into commitment."

Advertising Agency: Lindsay, Stone & Briggs, USA
Art Director / Associate Creative Director: Matt Johanning
Copywriter / Associate Creative Director: Lee Schmidt
Photographer: Parish Kohanim
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silversurfer's picture

Funny headline. Those glasses are really out there.

silversurfer
Activity Score 53
checking_the_gate's picture

It IS a funny line. Art direction doesn't get in the way of showing off the glasses. Simple + elegant.

checking_the_gate
Activity Score 12
krautland's picture

actually those glasses say you are a doofus who needs a styleguide.

krautland
Activity Score 3182
Art Director at erm... no calls please.
kleenex's picture

yep....

kleenex
Activity Score 57557
Web Designer/Developer
Rotzgoht's picture

I think I agree.

Rotzgoht
Activity Score 184
Billoughsby's picture

So they only make reading glasses? Your field of vision would surely only encompass what's down and at reading level with these on.

Billoughsby
Activity Score 5140
Art Director |

That's it.

cdman's picture

Your supposed to judge the ad not the product.

cdman
Activity Score 12
Creative Director
Billoughsby's picture

OK.

Billoughsby
Activity Score 5140
Art Director |

That's it.

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