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novel's picture

when he or she gets quick dry cement?
hehehe
in indonesia,we call it so impossible...
bu the idea 'bout quick, it's okelah...

::son of mount malang::copywriter of matakreasi
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

novel
Activity Score 190
Copywriter |

::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

restless_r's picture

what the hell!!! hahahahahahhhaha the art direction is really bad, the bridge looks like a man Penis + i hardly can notice that the guy is building this crazy bridge !!!! poor concept and design

restless_r
Activity Score 275
Art Director
Black.Rainbow.'s picture

what would a 'NON man penis' be?

Black.Rainbow.
Activity Score 162
My desk
rasskass's picture

kinda like the idea ...
this is some weak art direction and PS ..

rasskass
Activity Score 28
Art Director
lucyinthesky's picture

what's wrong with advertising these days????

lucyinthesky
Activity Score 44
Copywriter
puppiepoppy's picture

What happened in the last few feet, the bugger ran out of cement?

Idea part, the execution suxs, it's like a PS2 ad execution which is soooo not for those builders and construction workers to see!

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

desailly's picture

I hate to state the obvious to restless_r, but bridges often do follow a straight, lengthy design template. Which can, to some minds, be reminiscent of a penis.

Not mine, though. The one in the ad isn't much for girth.

desailly
Activity Score 470
Copywriter
restless_r's picture

desailly, i dont understand you man ! the above can be
1- penis
2- frog tongue
3- oil pipe
4- cylinder bridge

but still poor concept and art direction :)

restless_r
Activity Score 275
Art Director
x-men's picture

For all those who are seing penis... GET A GIRLFRIEND.

x-men
Activity Score 340
Creative Director
Kin's picture

look like student's work...

Kin
Activity Score 86
Creative Director
kalpesh78's picture

just like the quick dry paint already posted on adsoftheworld a few weeks back..thats also been nominated for cann this year. (and that means somone's been here too long)

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Maxwedge's picture

Like the overall style of these Ads, very grabby and striking.
I think a man building an old style curved bridge would have worked nicely - not clear what the figure is actually doing, too small and obscure. The logo block styling suits the the old world storybook concept, but looks like a tea coupon, lacking a strong brand recognition. Unless that is how the product brand is commonly used (not familiar with the brand or supporting collateral)

Maxwedge
Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

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