Equality
Agency: BRID
Description
Because of gender stereotypes spread throughout the country, there is lack of interest towards natural sciences and engineering coming from the women of Georgia. Unfortunately 43% of Georgian women are housewives.
Biggest part of society think that there are some inappropriate professions for women. The main stereotype is that most "suitable" place for women is the kitchen.
The key objective was to create vibrant and inspiring print, which could somehow help women to break through this cliche.
This professional campaign titled 'Equality' was published in Georgia in April, 2019. It was created by ad agency: BRID. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 5 years ago.
Credits
Advertising Agency: BRID Agency, Tbilisi, Georgia
Art Director: Ia Darakhvelidze
Copywriter: Nika Garsenishvili
Illustrators: Mariam Tevzadze, Tatuli Tsereteli