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Smooth operator

Campaign
Agency Network: 
Published/Aired: 
November 2007
Epson:  Smooth operator

Description

Print advertisement created by Erwin Penland, United States for Epson, within the category: Electronics, Technology.

Caption

Keep the checkout line moving, and you'll notice a drastic decline in the number of "Hey baby, what time do you get off?"
The super fast super advanced TM-H6000 III receipt printer.

Advertising Agency: Erwin-Penland, Greenville, USA
Creative Director: Andy Mendelsohn
Art Director: Jason Locke
Copywriter: Aaron Johnston
Photographer: Lon Murdick
Post-production: Mind's Eye (Atlanta)
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jaws of wan hoon's picture

Like it. Like it.

jaws of wan hoon
Activity Score 74
Advertising
deacon -54-'s picture

ROFLMAO

deacon -54-
Activity Score 34
Ogilvy & Mather KL |

*i normally don't get it.*

absoluties's picture

very good

absoluties
Activity Score 504
Art Director
ivan's picture

The stylist did a great job.

View Ivan Raszl's profile on LinkedIn

ivan
Activity Score 12
Creative Director at Ads of the World
Wordnerd's picture

I'm not sure i understood this exactly. But i have a feeling though its funny the strategy here is just wrong. All ads are adressed directly (and well) to the cashier, but he's not gonna buy that "The super fast super advanced TM-H6000 III receipt printer" his boss should. But i doubt he will.

if thats supposed to be b2b then i don't think it's good. if i get it wrong, someone please enlighten me.

Wordnerd
Activity Score 6692
Copywriter
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