Description
Print advertisement created by DPZ, Brazil for Época, within the category: Media.
Creative Directors: Francesc Petit, Fernando Rodrigues, Diego Zaragoza
Copywriter: Rodrigo Senra
Brave ad.. and I like the copy below, it's very true.
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"Nihil sub sole novum"
nailed the copy (both the ads). free press definitely got the balls, so do you guys. (well bush wouldn't have done shit even if he was the sitting president)
where's the obama ad?
Agreed. A Bush-bashing ad - how is that brave? How does that take balls? You want my respect go after Obama. God knows there's no shortage of material there, either.
widow > first para
How is this brave? Awards are handed out like candy to anyone that bashes Bush. Brave? This is blatant conformity.
I liked it but the ending wasn't strong enough after the lead up I felt, it should have more powerful than the entire message.
Great copy.
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