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Mo's picture

Been done. Some one with a benz Key ring doing the same on a JAG. ( thanks Mstefan )
Not a fresh thought.
The 'artist unknown' twist doesn't help much.

Mo
Activity Score 648
Art Director
bortolas's picture

Been done, for sure. For jaguar... and in the other ad you could see that the damage was caused by a mercedez key.

bortolas
Activity Score 6
Copywriter
info's picture

This one still feel fresh because of the self-confidence. No need to throw shit on competitors. Awesome attitude!

info
Activity Score 4
Copywriter
ellehcimeo's picture

try harder.
i hate that luxury cars can get away with no message other than they will make other people jealous. big deal. duh.
i hope the next one has the logo ripped off of it because someone else is jealous.
not.

ellehcimeo
Activity Score 3358
Art Director
MStefan's picture

Done in 2001, by DPZ, Brazil. Here's the link to that ad: http://www.ccsp.com.br/anuarios/anuarios.php?ano=26&premio=2&c=R

Last ad on the page.

MStefan
Activity Score 2
Art Director
kc_brock's picture

yep.

this one belongs on joelapompe's website.

kc_brock
Activity Score 699
Art Director |

rd

kre8's picture

it's not that bad. im sure jung von matt is a hotter agency than most of you chumps work at.

kre8
Activity Score 979
Copywriter
ellehcimeo's picture

what does working at a hot agency that have to do with anything? this ad is still ho-hum.

ellehcimeo
Activity Score 3358
Art Director
hang-the-dj's picture

Chumps? What is this, an 80s College movie?

Where do you work kre8? And is that clever little name the number plate on your 87 Mazda coupe?

hang-the-dj
Activity Score 1252
Copywriter
kre8's picture

haha.
yes hang-the-dj, how did you guess?
sorry about earlier post, was grumpy. blame the suits.

kre8
Activity Score 979
Copywriter
hang-the-dj's picture

No sweat, I always blame the suits. For everything.

hang-the-dj
Activity Score 1252
Copywriter
slim's picture

u should apologize for that post Kre8. You pussy. And I don't want to hear 'i was stoned'. That's no excuse.

slim
Activity Score 1047
Copywriter
Skor's picture

Sony Bravia did it too...very very recently...

Skor
Activity Score 208
Copywriter
Have Heart's picture

Hm, arrogant and boring.

Have Heart
Activity Score 922
Art Director
deep_tracy's picture

i used to write for bmw. 'arrogant' is the exact tone they want half the time. the other half it's 'ego massage.'

deep_tracy
Activity Score 584
Copywriter
Pouts's picture

it's been done also for Peugeot in a TVC

Pouts
Activity Score 693
Art Director
rainman's picture

I don't see this making anyone want to buy a BMW

rainman
Activity Score 267
Art Director
amelossi's picture

Done 2000 by Nissan in Chile.

amelossi
Activity Score 168
Creative Director
Kanti's picture

Not exactly fresh

Kanti
Activity Score 48
Creative Director
R®'s picture

I think all car brands did this :)
I remember the jag (a perspective shot)
with someone scratchin it with
a Mercedes key. (I think)

Activity Score 113
Art Director |

Same shit, diff day..

BMW DRIVER's picture

That does not:

1. Inspire me to leave my car alone for a long time in a public way

2. Give a good example to people and the behavior we should expect

By the way, I don't think the ad serves as a product push, instead, as a brand logo "enhancement". After all, who does not want to drive a BMW?

BMW DRIVER
Popchevy's picture

someone like it ,and others dosen't

Popchevy
Activity Score 29
Copywriter
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