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Smart Creatures, Squirrel

Campaign
Agency Network: 
Published/Aired: 
December 2009
ENPA:  Smart Creatures, Squirrel

Description

Print advertisement created by McCann, Italy for ENPA, within the category: Public Interest, NGO.

Caption

There's more life in animals than you think. Respect it.

Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Marco Cremona
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Illustrator / Design: H-57
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everartz's picture

oh no.. oh no.. OH NO!!!

everartz
Activity Score 7613
Art Director |

| everartz |

Hibon's picture

About animals... guys you MUST see this:
http://www.youtube.com/watch?v=aPVod0k6y0k
the kind of work we would love to see also on adsoftheworld.(maybe i missed this one?)

Hibon
Activity Score 3734

Simple ideas are the best !

F.Abboud's picture

hehehe; very nice Ad; thanks for sharing the youtube link :)

F.Abboud
Activity Score 218
Planner
and the boat's picture

L.O.L. , so funny.. =))))

and the boat
Activity Score 25
RiccardoP's picture

a-m-a-z-i-n-g

RiccardoP
Activity Score 20621
Creative Director at Creative Director
Elmārs Ārnieks's picture

good visual.not so good idea

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

stevel's picture

this ad makes me want to punch every squirrel in the face.

stevel
Activity Score 423
milkmilkwhisky's picture

the Youtube one is cool!!! Tks Hibon!!!

These ads are cool. ^_^

milkmilkwhisky
Activity Score 12
Marketing Manager
kripaakar's picture

good concept, lame copy

kripaakar
Activity Score 522
Administrative
the_guest's picture

I like the art, but I find the copy quite annoying. What's more, in my opinion the whole concept is wrong: it's like trying to create empathy with animals by showing that they share with humans the worst intellectual conceit. No way! The reason to love them - if you do - is exactly the opposite!

the_guest
Activity Score 175
Brooklander's picture

This doesn't work because everyone knows animals don't talk about 17th centry english poetry, and its not very funny.

Brooklander
Activity Score 42
Art Director
Brooklander's picture

...I do however really like the art direction.

Brooklander
Activity Score 42
Art Director
silvi's picture

Funny, but not inspiring to donate a single cent. Sorry.

silvi
Activity Score 4172
Copywriter
SebastianGrecco's picture

almost there.

SebastianGrecco
Activity Score 27
Dr_Mudler's picture

Very interesting

Dr_Mudler
Activity Score 171

-The Color of Life Depends on You-

cop's picture

terrible!!!!

cop
Activity Score 18
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