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Puppy

Agency Network: 
Published/Aired: 
September 2009
Like
42
Views
6314
ENPA:  Puppy
ENPA Print Ad -  Puppy

Description

Help us cure the victims of cosmetic tests. Send an sms to 48585 to give 1 euro and contribute to creating a rehab center.

Print advertisement created by Lowe, Italy for ENPA, within the category: Public Interest, NGO.

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Umberto Casagrande, Mauro Manieri
Art Director: Lorena Cascino
Copywriter: GB Oneto
Photographer: Mauro Turatti
Post-producer: Mattia Giani
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Highest Rated

art.vs.commerce's picture

great image

art.vs.commerce
Activity Score 566
Art Director
Prime83's picture

well done guys, it's neat.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
zerocool's picture

I am left asking do dogs die from testing? IF the answer is yes, then ok. It's ok.

zerocool
Activity Score 455
J Designer's picture

Of course they do! Other animals too.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
wisco79's picture

Wow this is good. It really touches the viewer, especially those who are animal lovers!

wisco79
Activity Score 6
smilepig's picture

great got the point

smilepig
Activity Score 254
Art Director
Dadaism's picture

Wow!! Nice visual there!

I doubt they die, as the ad is asking for donation for a Rehab.

"Send an sms to 48585 to give 1 euro and contribute to creating a rehab center"

Dadaism
Activity Score 161
Darling Design
appie's picture

It works for me. Perfectly.

appie
Activity Score 157
Copywriter
michelangelo's picture

Excellent imagery for an excellent idea

michelangelo
Activity Score 660
Adaddicted's picture

this one is nicely done.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

alvinivanicko's picture

nice concept nice image

alvinivanicko
Activity Score 263
Graphic Designer
thedesignaddict's picture

Very good visual solution. Powerful impact.

thedesignaddict
Activity Score 5403
Art Director at Freelance
andyStock's picture

Very, very good. Good idea, neat execution, and it is aimed perfectly at the target audience - ladies who will love the make-up, but who will no doubt love the cute puppy even more!

andyStock
Activity Score 666
wildbore's picture

i like d idea!

wildbore
Activity Score 749
Creative Director at - - -
dsklan's picture

very good!

dsklan
Activity Score 1926
Art Director at homeshop
mikeelrapido's picture

Awsome art!! Congratulations!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

dreadboy's picture

Ideas always beat intensive post-pro. Simple and very to the point! Magna cum laudae to the art

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

felice's picture

Perfect! strong

felice
Activity Score 73
pez's picture

well done!

pez
Activity Score 1804
Creative Director
R U serious's picture

This is art.

R U serious
Activity Score 418

Say my name, say my name...

JLL's picture

Excellent!!!

JLL
Activity Score 399
Director of Creation - Copywriter
silvi's picture

Strong image for animal lovers.

silvi
Activity Score 4170
Copywriter
Marlus Lau's picture

That is good! Well done!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Patata Casada's picture

Very strong!

Patata Casada
Activity Score 118
Cursando 2º de la Licenciatura de Publicidad y RR.PP.
bad astronaut's picture

far better than anything PETA has done.

bad astronaut
Activity Score 544
sirvan's picture

You got that right.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

perromalo's picture

What I like about this one it is the fact that you don't actually show the dark side of the business, which would be the first thought. Instead, they used the cosmetics as blood. Love it.

perromalo
Activity Score 433
Creative Director at Mateo&co
polar's picture

Nice, great idea.

polar
Activity Score 28
Politecnico Grancolombiano
Sven Gali's picture

Nice work--impact and awareness that hits home! Well done!

Sven Gali
Activity Score 845
Photographer
everartz's picture

is italy healing?

everartz
Activity Score 7613
Art Director |

| everartz |

Garlos Sánchez's picture

Great Idea!

Garlos Sánchez
Activity Score 47
Graphic Designer
art.vs.commerce's picture

great image

art.vs.commerce
Activity Score 566
Art Director
GX's picture

impact and strong, great idea

GX
Activity Score 144
Creative Director
cruzialx's picture

great job

cruzialx
Activity Score 194
Affinity Express Inc.
CurryJ's picture

Bow...Wow!

CurryJ
Activity Score 949
Copywriter |

================================================
I think; therefore I am

Dzsoi's picture

It is a very nice visual. So nice nobody notices there is no conceptual idea. Just for the record. Otherwise creative imagination, strong impact, could be effective etc.

Dzsoi
Activity Score 8611
Copywriter
art one's picture

concept doesn't match up to the execution..... the execution makes me happy inside. good work!

art one
Activity Score 70
funky_frogii's picture

GREAT....

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

advocate's picture

damn animal cruelty is not accepted, nice work guys

advocate
Activity Score 268
Art Director at Philippines
aaaron's picture

Nice work but the idea is not so special

aaaron
Activity Score 103
Art Director
morse's picture

Wow! Really good.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rolling.stone's picture

idea is not very strong, but visual is cool

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Anima's picture

Excellent ad. It hits me pretty hard.

Anima
Activity Score 59
None
grapekey_lyn's picture

they should've test it on themselves and not animals. Poor animals

grapekey_lyn
Activity Score 28
Limkokwing University of Creative Technology
Guest's picture

great!!!!!

Guest
gumby's picture

this ad breaks my hart !!!!

gumby
Activity Score 2
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